“Mindset Makeover” ,
Ten Good as Liz-isms from Branding and Marketing Guru Liz Goodgold,
July 24, 2007
http://booststrapping.typepad.com/
“Naming Your Products”,
Next Level Biz Tips,
June 14, 2007
http://www.biztipsblog.com/
Cover Story:
“bizSanDiego Salutes Four Local Businesswomen At The Top Of Their Game, Kicking Butts And Taking Names In Their Respective Industries”
bizSanDiego, April 2007
http://www.bizsandiego.com/
“San Bernardino County Hopes to Lure Businesses”,
Press Enterprise,
August 31, 2006
http://www.pe.com/localnews/
"Q&A: Liz Goodgold, Chief Executive of The Nuancing Group",
The San Diego Union Tribune,
August 6, 2006,
http://www.signonsandiego.com/
"It’s
so Simple Really: Marketing Maven Shares Easy tips to Expand Your
Business",
Today’s Local New,
July 15, 2006
CLICK
HERE TO DOWNLOAD PDF
"Niche
Marketing: Fishing for Fatter Sales,"
The Issue Barometer,
March 2006
CLICK
HERE TO DOWNLOAD PDF
"Interview
with a Brand Planner",
Brand Noise,
February 21, 2006,
http://brandnoise.typepad.com/
"Super
Bowl Ads Still Hot, but Olympics are Golden,"
San Diego
Union- Tribune,
February 4, 2006,
http://www.signonsandiego.com/
"Super
Bowl XL: TV ads mostly drop the Ball,"
The Sacramento
Bee,
February 4, 2006,
http://www.sacticket.com/
"Super
Market: Advertisers hope consumers enjoy the clever television
ads they have planned for Super Bowl XL,"
Orlando Sentinel,
February 2006,
http://www.orlandosentinel.com/
"Call it Christmas,
Stores Told,"
Press Enterprises,
December 3, 2005,
http://www.pe.com
"What’s
In A Name? Real Estate Firms With Similar Monikers Find Ways To
Create Distinct Brands,"
California Real Estate Journal,
October 10, 2005,
http://www.carealestatejournal.com
"What’s
in a Name? Plenty, Drug Makers Say,"
San Diego Business
Journal,
July 18, 2005,
http://www.sdbj.com/
"Need
Shuteye? More Help is on the Way,"
Brandweek,
June
29, 2005,
http://www.brandweek.com/
"Silenor
is Latest Brainchild of The Nuancing Group,"
June 30, 2005,
Pharmalive,
http://www.pharmalive.com/
"Credit Union
Aims for Heights with New Name",
The Press-Enterprise,
October 2004
"Talking
Shop: Wonder What Makes Shoppers Tick?",
Entrepreneur cover
story,
September 2003
|
"In Marketing,
a fine line between Ta-Dah! And Duh!",
San Diego Union Tribune,
October 2003
2nd place winner for author Steve
Perez by the San Diego Society of Professional Journalists and
3rd place winner by the San Diego Press Club)
"Business
book bibliography is a magazine winner",
Sacramento Business
Journal,
September 2003
"Showdown: FedEx
vs. UPS"–
CNN/Money Online,
July 2003
"Postal
Credit Union Changes Name to ‘Eagle,’"
–Denver
Business Journal
"Santa
Ana Tries New Brand to Improve Image"
–The Los Angeles
Times
"Don’t
Annoy"
–Sales and Marketing
"Packaging
Cities: How Lesser-Known Areas Are Positioning Themselves as the
Next Hot Brands"
–American Demographics
"Losers
of the Year"
–"2001: R.I.P.,"
Roy Rivenberg’s
OffKilter.org
"Denver
Postal Credit Union Changing Its Name"
–The Denver
Business Journal
"SAP
Goes All Out"
–Business 2.0
"Merge
Ahead? Don’t Let Your Brand Momentum Start To Skid"
–Business
To Business
"The
Pitch: Can Grey Poupon Cut the (Yellow) Mustard?"
–Dow
Jones Newswire. Reprinted in The Lakeland Ledger (Florida), Pittsburgh Post-Gazette (Pennsylvania), The Dallas Morning
News, and The Wall Street Journal Europe
"Letter
Perfect: It’s Hot, It’s Cool, It’s Making a Mark
X"
–Newsday
"Earthlink’s
Captive Audience"
–Business 2.0
"Supermodels
Pound the Pavement"
–Brand Marketing
"Beautifying
America: Upscale Beauty Brands Blush with Young Consumers"
–Brand
Marketing
"That
Stomach Can Walk and Talk, But Can It Chew Gum?"
–Brandweek
"Intel
Blue Man Redux"
–Business 2.0
"Obstacles
Test Agility of New Microsoft Ads"
–Business 2 Business
Marketer
"Charity
Begins on the Home Page"
–Brandweek
"Holiday
Philanthropy: Entrepreneurs Are Improving Their Business Profiles
Through Kindness"
–Office.com
"It’s
All in the Name"
–The Australian (reprinted in
Edittech International)
"American
Companies Remove ‘dot-com’ from Nomenclature"
–Evening
Standard (London)
"Rules
to Break"
–Business 2.0
"Dot-Com?
Nobody Here By That Name"
–The New York Times
"What’s
Next: Advertising Has Never Been Worse, Thanks to the Net"
–Business
2.0 |
"They
Are Women: Hear Them Roar"
–Home Furnishings Executive
"Name
Games"
–Business 2.0
"Not
as Good as Gold: Why San Diego’s New Tagline Won’t Work"
–San
Diego Magazine
"What
To Name the Baby"
–The Industry Standard
"So,
What’s in a Name?"
–The Free-Lance Star
"Career
Make-Over: She Should Settle Direction Before Pursuing Solo Path"
–The
Los Angeles Times
"Building
Blocks of Branding"
–Baby Shop
"Choosing
Best ‘Dot-Com’ Name for Your Company"
–Court
& Commerce Record
"E-tailers
Stuffing Virtual Mailbox with Promotions"
–St. Paul
Pioneer Press
"The
Art of Marketing to Individuals"
–Home Furnishings
Executive
"Say
It Again, Sam: Consistency in Your Marketing Message Wins Customer
Loyalty"
–Shopping Center Business
"How
to Stand Out in Today’s Competitive Market"
–Home
Furnishings Executive
"Brand-Aid"
–Entrepreneur
"Marketing
to Kids to Reach Parents"
–Baby Shop
"Name
That Company"
–Small Business News
"What’s
in a Name? The Rhythm Says It Knows the Score"
–Inside
Business
"A
Business of Naming Businesses"
–San Diego Business
Journal
"Marketing
Expert Shares Top Ten Ways to Create a Bad Business Name"
–Food/Beverage
News
"10
Ways to a Bad Business Name"
–Business 2 Business Marketer
"Care
and Feeding of Mascots"
–Marketing News
"Hot
Tips"
–Inc.
"Use
Taglines to Make Messages Memorable"
–Metalworking
Marketer
"Taglines
Help Business Create Identity, Seize Positioning"
–Office.com
"Taglines
Tell the Tale"
–Food & Beverage Marketing
"Taglines
as a Marketing Tool"
–New Product News
"Taglines
Are It! Use Them to Make Your Message Memorable"
–Business
2 Business Marketer
"Breakfast
Over Easy"
–Chef
"Takeout
from the NRA: What’s Hot for the Upcoming Year"
–Nation’s
Restaurant News
|
