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So, You want to be a Consultant: 10 Secrets for Success; read the article here
- Building a Strong Internal Brand: 4 Secrets for Success; read the article here
- Use Taglines As a Marketing Tool to To Make Your Message Consistent and Memorable; read the article here:
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To read the cover story in which I'm profiled: “bizSanDiego Salutes Four Local Businesswomen At The Top Of Their Game, Kicking Butts And Taking Names In Their Respective Industries” bizSanDiego, April 2007 click here
Tuesday, December 18, 2007, 6 am PST,1370 AM, Howard Monroe and The Morning Show, 1370 AM, Wheeling, West Virginia, http://www.talkradio1370.com/
Wednesday, December 19, 2007, 6:30 am PST, Ken Kujawa, KWIX-AM, Moberly, Mo www.regionalradio.com
Thursday, July 17, 2007, 1 pm PST, Amazing Women…Brains, Beauty & Style with Dr. Marlene Siersema, http://www.modavox.com/womensnetwork/
Wednesday, July 18, 2007, 8:30 am PST, Weekend America, http://weekendamerica.publicradio.org
Thursday, June 21, 2007, 6:39 PST, WBIG, 1280 AM, Chicago, IL, http://www.myspace.com/bigwakeupcall
Saturday , June 16, 2007 3 pm PST, WIBA, 1310 AM, Madison, WI, http://www.wiba.com/main.html
Thursday, May 25, 2007, 3 pm PST, Blogging and Beyond-How to Brand a Small Business http://www.bloggingandbeyond.com/ and http://blogtalkradio.com/blog_comments.aspx?blog_id=3533
Wednesday, April 24, 2007, 3 pm 4 pm PST, Entrepreneur Magazine Money and You Radio Show, "Money Tips in the Digital World" with Liz and Mary Cunningham
Wednesday, April 18, 2007, 3:45 pm PST, Entrepreneur Magazine Money and You Radio Show, http://www.wsradio.com/find/?search=DUH+Moments
Tuesday, April 17, 2007, 6:10 PST, WBIG, 1280 AM, Chicago, IL, http://www.myspace.com/bigwakeupcall
Tuesday, February 13, 2007, 12 noon PST, On the Mark, KNEWS Radio, Palm Springs, CA, http://www.knewstalk.com/modules/news/
Friday, February 9, 2007, 6 am pm PST, WPYX, Albany, NY, http://www.pyx106.com/main.html
Monday, February 5, 2007, 3:20 pm PST, 1040 WHO, Des Moine, IA, http://www.whoradio.com/main.html
Saturday, February 3, 2007, 11 pm PST, WTDY Madison, WVLK Lexington KFNN Phoenix, (rebroadcast on February 10 at 2 am PST) www.erskineonradio.com and www.GCNLIVE.com
Friday, January 19, 2007, 6:30 am PST, WBIG, 1280 AM, Chicago, IL, http://www.myspace.com/bigwakeupcall
Thursday, January 18, 2007, 6:15 am PST, The PH Phactor, KFYR, Bismarck, ND, http://www.kfyr.com/main.html
Saturday , January 13, 2007 2 pm PST, WIBA, 1310 AM, Madison, WI http://www.wiba.com/main.html
Tuesday , December 19, 2006, 6 am PST, WMKT, 1270 AM, Traverse City, MI, http://wmktthetalkstation.com/index.htm
Tuesday, December 12, 2006, 12 noon PST, KNEWS Radio, Palm Springs, CA http://www.knewstalk.com/modules/news/
Monday, December 11, 2006, 6 am PST, WBIG, Howard Monroe and The Morning Show, 1370 AM, Wheeling, West Virginia, http://www.talkradio1370.com/
Friday, December 8, 2006, 6 am PST, WBIG, Howard Monroe and The Morning Show, 1370 AM, Wheeling, West Virginia, http://www.talkradio1370.com/
Tuesday, December 5, 2006, 1:40 pm PST, The Drive With Steve Fast, WJBC, Bloomington, IL, http://www.wjbc.com/
Monday, December 4, 2006, 6:15 am PST, The PH Phactor, KFYR, Bismarck, ND, http://www.kfyr.com/main.html
Friday, December 1, 2006, 11:00 am PST, Pam Stone Show, 107.9 The Link, 810 WGY, Charlotte, NC, http://pamstoneshow.com/
Friday, December 1, 2006, 6 am PST, WMKT, 1270 AM, Traverse City, MI, http://wmktthetalkstation.com/index.htm
Tuesday, November 28, 2006, 6:10 am PST, WBIG, 1280 AM, Chicago, IL http://www.myspace.com/bigwakeupcall
Tuesday, November 28, 2006, 1:40 pm PST, The Drive With Steve Fast, WJBC, Bloomington, IL, http://www.wjbc.com/
Monday, November 27, 2006, 9 am PST, WCCM, 1490S Radio, Haverhill, Massachusetts, http://www.1490wccm.com/wccm/index.php?option=com_frontpage&Itemid=1
Friday, November 17, 2006, 2:00 pm PST, Gary Burbank Show, 700 WLW, The Big One, Cincinnati, OH http://700wlw.com/main.html
Friday, November 17, 2006, 8:30 am PST, Don Weeks and the WGY Morning News, News Talk Radio 810 WGY, Latham, NY http://www.wgy.com/main.html
Thursday, November 16, 2006, 5:45 am PST, KQ95 Duluth, MN
Thursday, November 16, 2006, 2:00 pm PST, Pam Stone Show, 107.9 The Link, 810 WGY, Charlotte, NC http://pamstoneshow.com/
Tuesday, November 14, 2006, 8:30 am PST, CJ, WVES-FM, 99.3 FM Parksley, VA
Tuesday, November 7, 2006, 7 am PST, The Jack and Ron Show KYIS-FM, Oklahoma City, OK http://www.kyis.com/
Thursday, October 26, 2006, 1:30 pm PST, News Talk, AM 1040, Tampa, FL, http://wwba1040.com/index.php
Wednesday, October 25, 2006, 10:30 am PST, Gene and Brian, Smooth KRLC - AM, Lewiston, ID
Tuesday, October 24, 2006, 3:30 pm PST, Positive Momentum with Mike Haynie, KBAR, Burley, ID http://bias4action.com/positive-momentum/radio-talk-show/index.asp
Tuesday, October 17, 2006, 12:00 pm PST, The Michael Dresser Show, http://www.themichaeldressershow.com/index.php
Friday, October 17, 2006, 6:15 am PST, Ann and John, Smooth Jazz 100.9 WYJZ, Indianapolis, IN 46204, http://www.wyjzradio.com/home.asp
Friday, October 13, 2006, 5:10 am PST, AM 930, WEOL, Elvria, OH, www.weol.com
Friday, October 13, 2006 9:30 am PST, WDBR, 103.7 FM, Dave and Dina, Springfield, IL http://wdbr.com/
Thursday, October 12, 2006, 7 pm PST, John Counsell, Ottawa, Canada, www.cfra.com
Thursday, October 12, 2006 4 pm PST, Don Zukowski, LaSalle, IL, WLVU www.cfra.com
Wednesday, October 11, 2006, 12:05 PST, 610 WTVN, Fox News Radio, Columbus, Ohio, http://610wtvn.com/main.html
Wednesday, October 11, 2006, 3:15 PST, KXYL FM, Brownwood, Texas
Thursday, October 5, 2006 6 am PST: Baltimore, Maryland: www.wbal.com
Thursday, October 5, 2006, 6:40 am PST, KROC, Rochester, MN, www.kroc.com
Thursday, October 5, 2006 11 am PST: Victoria, BC: http://cfax1070.com/
Friday, October 6, 2006, 6:30 am PST, Ken Kujawa, KWIX-AM, Moberly, Mo www.regionalradio.com
Wednesday, October 4, 2006, 10:30 am PST. St. Louis, MO, www.kmox.com
Tuesday, October 3, 2006, 11:30 am PST, CKNX, Wingham, Ontario http://www.am920.ca/
Monday, October 2, 2006, 2:40 am PST, The Drive With Steve Fast, WJBC, Bloomington, http://www.wjbc.com/
Thursday, September 28, 2006, 6:00 am PST WTIC, http://wtic.com/
September 19, 2006, Peter Anthony Holder, CJAD Radio, Montreal, Canada; September 2006; http://peteranthonyholder.com/
“Money in the Morning” with George Chamberlin, KOGO Radio, San Diego, CA; Super Bowl 2006 TV commercials, January 2006
Cliff & Co, KSON Radio, San Diego, CA, February 2006
“Channel 7 News in the Morning”—KNBC (NBC affiliate), San Diego
“Steve, Stacy, and The Magic Man” – Magic 104.1 FM Radio, Oklahoma City
“News Channel 4 at 4:30” with Linda Cavanaugh, KFOR (NBC affiliate)
“The Home based Business Show” with Mary Goulet—wsRadio.com, San Diego, CA
“Local 8 News at 5:30”—KFMB (CBS affiliate), San Diego
“Channel 4 News”—KNBC (NBC affiliate), Los Angeles
“A Way with Words”—KPBS 89.5 FM, San Diego
“News at Five”—KGTV, (ABC affiliate) San Diego
“Branding on the Web” (“Marketing with Ray")—INB Radio
“Marketing Breakthrough” (“Money in the Morning” with George Chamberlin)—KSDO Radio, San Diego
“Succeeding as a Woman Business Owner”—Business News Network Radio, New York
"Brand-Aid,"
"Marketing Buzz," "Retail Register," and "Quick
Picks"– Entrepreneur Magazine 2001-2003
January 2003: "Brand-Spankin' Brew: Whipping Its Logo into Shape Got This Brewery's Business Hopping"
December 2002: "Shelf Life: Making the Leap from the TV Screen to the Retail Aisles is All About Your Branding Image"
November 2002: "Chasing Women: Targeting an Auto Services Market That Isn't So Impressed by Grease"
October 2002: "Keeping the Balls Rolling: Conforming to industry and customer tastes put a happy ending on this handmade's tale."
September 2002: "Bear Market: How one company repositioned itself for a plush success story"
August 2002: "Nothing But Net: Offline Advertising--Who Needs It?"
July 2002: "Popular Mechanics: Only Employees Can Keep a Company Running Like a Well-Oiled Machine"
June 2002: "Space Mission: Your Work Environment May Be the Most Substantial Part of Your Brand"
May 2002: "Shroom to Grow: The Secret to Keeping Gourmet Food Fresh Isn't Ziploc"
April 2002: "Manned Rocket: With a Little Gender Rebranding, This Boutique Really Took Off"
March 2002: "Doctored Image: Take One Total Brand Overhaul and Call Us in the Morning"
February 2002: "Dot Your Eyes: We Spotted a Hot Branding Idea"
January 2002: "Just For Shows: With a New Design, These Booths Are Gonna Walk All Over You"
December 2001: "Get Happy: Meet a Company in Desperate Need of Some Deep-Tissue Branding"
November 2001: "New Age: Want a Grown-Up Company? Get a Grown-Up Marketing Stra
Duh! MarketingTM:
99 Monstrous Missteps You Can Use to Learn, Laugh, and Grow Your
Business (2006)
“Mindset Makeover” , Ten Good as Liz-isms from Branding and Marketing Guru Liz Goodgold, July 24, 2007 http://booststrapping.typepad.com/
“Naming Your Products” , Next Level Biz Tips, June 14, 2007 http://www.biztipsblog.com/2007/06/naming_your_pro.html
Cover Story: “bizSanDiego Salutes Four Local Businesswomen At The Top Of Their Game, Kicking Butts And Taking Names In Their Respective Industries” bizSanDiego, April 2007 http://www.bizsandiego.com/index.php?option=com_content&task=view&id=212&Itemid=2
“San Bernardino County Hopes to Lure Businesses”, Press Enterprise, August 31, 2006 http://www.pe.com/localnews/fontana/stories/PE_News_Local_R_speedway31.3c51a3b.html
"Q&A: Liz Goodgold, Chief Executive of The Nuancing Group", The San Diego Union Tribune, August 6, 2006, http://www.signonsandiego.com/uniontrib/20060806/news_m1m06qa.html
"It’s
so Simple Really: Marketing Maven Shares Easy tips to Expand Your
Business", Today’s Local New, July 15, 2006 CLICK
HERE TO DOWNLOAD PDF
"Niche
Marketing: Fishing for Fatter Sales," The Issue Barometer,
March 2006 CLICK
HERE TO DOWNLOAD PDF
"Interview
with a Brand Planner", Brand Noise, February 21, 2006,
http://brandnoise.typepad.com/brand_noise/2006/02/interview_with__2.html
"Super
Bowl Ads Still Hot, but Olympics are Golden," San Diego
Union- Tribune, February 4, 2006, http://www.signonsandiego.com/news/business/20060204-9999-1n4super.html
"Super
Bowl XL: TV ads mostly drop the Ball," The Sacramento
Bee, February 4, 2006, http://www.sacticket.com/tv_radio/story/14158400p-14986404c.html
"Super
Market: Advertisers hope consumers enjoy the clever television
ads they have planned for Super Bowl XL," Orlando Sentinel,
February 2006, http://www.orlandosentinel.com/orl-superbowlads0406feb04,0,1455496.story
"Call it Christmas,
Stores Told," December 3, 2005, Press Enterprises,
http://www.pe.com
"What’s
In A Name? Real Estate Firms With Similar Monikers Find Ways To
Create Distinct Brands," California Real Estate Journal,
October 10, 2005, http://www.carealestatejournal.com
"What’s
in a Name? Plenty, Drug Makers Say," San Diego Business
Journal, July 18, 2005, http://www.sdbj.com/print.asp?aid=27465363.2276575.1169792.8577191.9347585.239&aID2=89975
"Need
Shuteye? More Help is on the Way," Brandweek, June
29, 2005, http://www.brandweek.com/brandweek/search/article_display.jsp?vnu_content_id=1000970499
"Silenor
is Latest Brainchild of The Nuancing Group," June 30, 2005, Pharmalive, http://www.pharmalive.com/News/index.cfm?articleid=250318&categoryid=16
"Credit Union
Aims for Heights with New Name", The Press-Enterprise,
October 2004
"Talking
Shop: Wonder What Makes Shoppers Tick?", Entrepreneur cover
story, September 2003
"In Marketing,
a fine line between Ta-Dah! And Duh!, San Diego Union Tribune,
October 2003 (2nd place winner for author Steve
Perez by the San Diego Society of Professional Journalists and
3rd place winner by the San Diego Press Club)
"Business
book bibliography is a magazine winner", Sacramento Business
Journal, September 2003
"Showdown: FedEx
vs. UPS"–CNN/Money Online, July 2003
"Postal
Credit Union Changes Name to ‘Eagle,’"–Denver
Business Journal
"Santa
Ana Tries New Brand to Improve Image"–The Los Angeles
Times
"Don’t
Annoy"–Sales and Marketing
"Packaging
Cities: How Lesser-Known Areas Are Positioning Themselves as the
Next Hot Brands"–American Demographics
"Losers
of the Year"–"2001: R.I.P.," Roy Rivenberg’s
OffKilter.org
"Denver
Postal Credit Union Changing Its Name"–The Denver
Business Journal
"SAP
Goes All Out"–Business 2.0
"Merge
Ahead? Don’t Let Your Brand Momentum Start To Skid"–Business
To Business
"The
Pitch: Can Grey Poupon Cut the (Yellow) Mustard?"–Dow
Jones Newswire. Reprinted in The Lakeland Ledger (Florida),
Pittsburgh Post-Gazette (Pennsylvania), The Dallas Morning
News, and The Wall Street Journal Europe
"Letter
Perfect: It’s Hot, It’s Cool, It’s Making a Mark
X"–Newsday
"Earthlink’s
Captive Audience"–Business 2.0
"Supermodels
Pound the Pavement"–Brand Marketing
"Beautifying
America: Upscale Beauty Brands Blush with Young Consumers"–Brand
Marketing
"That
Stomach Can Walk and Talk, But Can It Chew Gum?"–Brandweek
"Intel
Blue Man Redux"–Business 2.0
"Obstacles
Test Agility of New Microsoft Ads"–Business 2 Business
Marketer
"Charity
Begins on the Home Page"–Brandweek
"Holiday
Philanthropy: Entrepreneurs Are Improving Their Business Profiles
Through Kindness"–Office.com
"It’s
All in the Name"–The Australian (reprinted in
Edittech International)
"American
Companies Remove ‘dot-com’ from Nomenclature"–Evening
Standard (London)
"Rules
to Break"–Business 2.0
"Dot-Com?
Nobody Here By That Name"–The New York Times
"What’s
Next: Advertising Has Never Been Worse, Thanks to the Net"–Business
2.0
"They
Are Women: Hear Them Roar"–Home Furnishings Executive
"Name
Games"–Business 2.0
"Not
as Good as Gold: Why San Diego’s New Tagline Won’t Work"–San
Diego Magazine
"What
To Name the Baby"–The Industry Standard
"So,
What’s in a Name?"–The Free-Lance Star
"Career
Make-Over: She Should Settle Direction Before Pursuing Solo Path"–The
Los Angeles Times
"Building
Blocks of Branding"–Baby Shop
"Choosing
Best ‘Dot-Com’ Name for Your Company"–Court
& Commerce Record
"E-tailers
Stuffing Virtual Mailbox with Promotions"–St. Paul
Pioneer Press
"The
Art of Marketing to Individuals"–Home Furnishings
Executive
"Say
It Again, Sam: Consistency in Your Marketing Message Wins Customer
Loyalty"–Shopping Center Business
"How
to Stand Out in Today’s Competitive Market"–Home
Furnishings Executive
"Brand-Aid"–Entrepreneur
"Marketing
to Kids to Reach Parents"–Baby Shop
"Name
That Company"–Small Business News
"What’s
in a Name? The Rhythm Says It Knows the Score"–Inside
Business
"A
Business of Naming Businesses"–San Diego Business
Journal
"Marketing
Expert Shares Top Ten Ways to Create a Bad Business Name"–Food/Beverage
News
"10
Ways to a Bad Business Name"–Business 2 Business Marketer
"Care
and Feeding of Mascots"–Marketing News
"Hot
Tips"–Inc.
"Use
Taglines to Make Messages Memorable"–Metalworking
Marketer
"Taglines
Help Business Create Identity, Seize Positioning"–Office.com
"Taglines
Tell the Tale"–Food & Beverage Marketing
"Taglines
as a Marketing Tool"–New Product News
"Taglines
Are It! Use Them to Make Your Message Memorable"–Business
2 Business Marketer
"Breakfast
Over Easy"–Chef
"Takeout
from the NRA: What’s Hot for the Upcoming Year"–Nation’s
Restaurant News
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