6 Reasons to Change Your Brand Name

When to change your brand name? Many of you like to read and some like to watch. SO, below is my 1-minute overview of the 5 Reasons to Change Your Brand Name. If you’d like a little more meat (and an additional reason to change your name,) please read below or surprise the heck outta me and do both!

6 Reasons to Change Your Brand Name:

1. Divorce Your Name from Negative Publicity – Clearly, this is the case of The Weinstein Company looking at changing its name. It’s a proven strategy as employed by ValuJet and killing 110 people in the Everglades. Blackwater also changed its name to distance itself from the debacle in Iraq.

Why Change your #Brand Name? Get rid of the name, get rid of the bad publicity. Click To Tweet

2. Remain on Trend – Kentucky Fried Chicken recognized that it had the dreaded “f” in its name (fried) so it switched to the KFC acronym. In a world with AT&T and IBM, for example, many millennials and others couldn’t even tell you what the letters mean.

3. Tweak it Because of Merger Mania & Spinoffs – Just this week, Coach changed its corporate name to Tapestry and of course, Google went to Alphabet. The Tribune spin-off became Tronc (can you Tronc this?) and ING (which many of us branding experts disliked) became Voya. In 1987, Louis Vuitton and Moet Hennessey merged to create this mouthful: LVMH.

4. Reflect Brand Growth– The moment Boston Chicken served up its first ham, they knew they had a problem and quickly transformed into Boston Market. 20^th century insurance finally realizing it made it to this century, changed its name to 21^st 20^th Century Fox remains as is.

Why Change your #Brand Name? Stay trendy, relevant, or improve on your brand. Click To Tweet

5. Overcome A Bad Name –Many companies don’t put much effort or money into a name. It’s only after it becomes viable that it seems to matter. Take the case of Backrub; it worked for the time being, but when it needed to step up and take a big seat at the grown-up table, Google was installed as a replacement.
6. Adhere to a Legal Settlement – Similar to above when companies don’t invest much time or effort into a name, a name only becomes important after a lawsuit for trademark infringement. High senior gained national acclaim for his company, MikeRoweSoft, after it was hit with legal claims by the behemoth Microsoft; he settled for an X-box. J

The Better the #Brand, the Better the Business! Click To Tweet

What’s your take? Share below.

To your sizzling success!

Liz