Branding Speaker, Trainer, and Coach

Are you quotable? 6 Super Secrets to Sexy Soundbites

Liz Goodgold

amato on tv4amata on tv1Many of you are brilliant experts who should be giving expert analysis, insight, and commentary on the news. Having just finished taping a new TV series, let me share a few insider secrets on creating soundbites that you get quoted and booked in the right media channels.

  1. Keep It Short In our ADD world, shorter is better. Long, winding sentences don’t work.
  2. Don’t Reference A Previous Comment – If you are taping soundbites, avoid “as I mentioned earlier” or other such phrases. Since not all of your quotes will be aired, the viewer probably wouldn’t have heard the first comment making your quote unusable.
  3. Use Metaphors to Boost Understanding – One of your goals is to explain the news of the day. “Paying for water is like paying for gravity” is a perfect quote explaining why bottled water is superfluous. And, here’s one I used speaking about rumors that infidelity played a role in the Tiger Woods and Lindsey Vonn break up: A Tiger rarely changes his stripes.”
  4. Speak in Complete Sentences – Producers enjoy the freedom of picking the best soundbites. If your commentary doesn’t have proper nouns, for example, it won’t hit the airwaves. For example: “He has managed to offend many people” is neither sexy nor helpful. Instead, I offered up this sentence: “Mel Gibson is an equal opportunity offender.”
  5. Stay Within Your Wheelhouse – I am a branding expert not a political expert. When Foreign Policy magazine called, I kept all of my comments centered on the unfortunate success of ISIS branding. By the same token, I’m joining Rick Amato’s radio show tomorrow focusing on the speech patterns and branding of the presidential candidates, not the issues themselves.
  6. Try Opposites, Alliterations, and Juxtapositions – You are looking for tricks to make your statement impactful. BTW, it’s OK to create some of your comments beforehand. In speaking about Lindsay Lohan’s painting the “F” word on her fingernails, I said on camera: “This was Lyndsay’s way of speaking volumes without saying a word.”

Want Sexy Soundbites?

Are you interested in a webinar or one-on-one help with your soundbites? If so, email me today!

Please share comments or ask questions in the comments below.

To your sizzling success!


PS: You can see a reel of soundbites over here:


  1. Love it! Simple and so smart, as usual. Thanks!

  2. Liz, thank you for a wonderful post. It’s best to be prepared with some of these tips when you get that golden chance to be interviewed by a major media outlet. Just love these tips.

  3. Thanks, ladies and glad you liked it. On Friday, August 14, I’m doing a live, 4-hour workshop in San Diego PLUS a webinar on the same topic on August 7; hope you can tune in.

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