6 Reasons Why Not-For-Profit Pricing Lowers YOUR Profit “Do you have a special rate for not-for-profits?” This is the question that boils my red-hot blood! I know that we all have a good heart; I know that we all want to do the right thing
3 Ways to Blog Faster
I’ve played a game with my tribe of loyal coaching clients whereby we hit a timer and then boom! After 15 minutes we stop and your blog should be done. Really! 15 minutes for a blog from “no clue to what you’re writing about” to finished blog
Why YOU Must Differentiate Branding And Bragging
Sometimes the difference between branding and bragging is tough to describe, but you know it when you see it! Yet, it’s critical to differentiate the two in order to cultivate trust, earn respect, convert prospects into clients, or even get prom
Are you Selling Up or Selling Out?
I understand about the benefits of sponsorship, but there is a difference between sponsorship selling and selling out. Let me be clear: I’m tired of hearing about Ryan Lochte! We know he was wrong; we know he lied and now we know that his une
Why Acronyms Don’t Work as Brand Names
Continuing my blog series about naming sins, today’s post (er, rant?) is about acronyms. (See my other blogs about naming.) Acronyms are technically letters that are turned into words. The most famous and logical one is MADD: Mothers Against Dru
10 Killer-Good Facts to Know About Branding & Marketing
Marketing and branding are your secret weapons for sales, loyalty, and new customers. Let’s see how much you know! All answers are over at my blog. 1. What percentage of all email world-wide is counted as spam? a. 66% b. 78% c. 81% d.
The Art of the Pitch
7 Insider Secrets to Getting You Funded I’ve love seeing and working with brilliant entrepreneurs over at The Cove (part of UC Irvine’s Applied Innovation), but there, as is everywhere, creating a sexy pitch is paramount. Whether you want to
Stop Wishing And Start Doing!
The Power of Baby Steps to Reach Your Goal I’m tired of excuses; please don’t tell me that I don’t understand – I do! Don’t tell me that I don’t know what it’s like to be working on fumes for dollars – oh, I’ve been there! Please don’t
Are you swimming in your lane: 4 Cool Questions to Ask
Are you swimming in your lane: 4 Cool Questions to Ask Before You Step Outside of Your Core Competency Can you believe I gave a speech on diversity? Why? because I was greedy, ignorant, and needed the money. If you know me, you kno
Why Amazon Books Underwhelms
How to Avoid Creating the Grand Disconnect: When the Brand Reality Doesn’t Meet Expectations I am a true book lover and die-hard Amazon fan: I have an Amazon credit card, I have a prime account, I have TWO kindles (including a Kindle Fire,