Boy Scouts Changing Its Names Doesn’t Earn a Merit Badge: 6 Real Reasons Why Acronyms Don’t Work as Brand Names Perhaps you’ve heard the...

When to change your brand name? Many of you like to read and some like to watch. SO, below is my 1-minute overview of the 5 Reasons to...

Is it a name game? Essential Q&As to guide you in naming I just did a branding webinar and had a ton of questions about naming so I’m...

No Whining About Wine Marketing Here: 3 Branding Lessons from Orin Swift#Branding lessons from #wine master @OrinSwift Click To Tweet...

Why Christmas is Better Branded Than Hanukah! 7 Reasons Why the Nod Goes to Saint Nick Oy vey! Perhaps I’ve figured out why I always...

Are you swimming in your lane: 4 Cool Questions to Ask Before You Step Outside of Your Core Competency Can you believe I gave a speech on...

10 Killer-Good Facts to Know About Branding & Marketing Marketing and branding are your secret weapons for sales, loyalty, and new...

Continuing my blog series about naming sins, today’s post (er, rant?) is about acronyms. (See my other blogs about naming.) Acronyms are...

Why YOU Must Differentiate Branding And Bragging Sometimes the difference between branding and bragging is tough to describe, but you...

Converting Your Name into a Brand 5 Fab Ways to Build Flawless Recall I wish my family were brand names. I just think launching a...

Ashley Madison, the adulterous hacked website, has finally changed its name. Hoping that a new moniker will make some of its 37 million...

Wowza! The media is abuzz with major trademark infringement suits pending over famous brands: Who owns the rights to the word Zero? Is it...

6 Staggering Reasons for Naming Your Tribe With all of the Deadheads coming out of the woodwork to pay homage to the final concert by the...

2015 Baby Name Trends & The Real Reasons Behind those Weird Baby Names So, is Kim Kardashian West really going to name her second child...

The essential first step in branding is “flawless recall.” People must remember you and your name each time and every time. And, as we...

Have you tried the BBQ friendly wine with no name? Or is it The BBQ Friendly Wine With No Name? See the problem? I don’t know if it’s...

As a naming and branding expert, please allow me to not only weigh in on the National Speakers Association (NSA) changing its name to...

Whoa! What a great year for new words and new brands; here’s my take on what sizzled and what fizzled: Sizzled FizzledSelfie – Even Obama...

Ooops! Organix and its investment bankers have hit a snag in trying to sell the company. Why? The name Organix is not organic! In...

The last few weeks have brought a spate of celebrity name changes. Here are 4 guidelines to consider as you contemplate a brand new you:...