Brand Naming 2/2

Sep 14, 2011

How to Tie Your Brand to a Number

The City of La Cañada, California just celebrated its once-in-a-lifetime coincidence of its zip code (91011) matching the calendar date...

Sep 6, 2011

Even Osama Bin Laden Thought he had a Branding Problem!

Wow! Osama contemplated changing the name of al-Qua’ida to boost its appeal to potential recruits, according to papers just released by...

Jan 11, 2011

Changing a Name Doesn't Change Perception

Wheat Thins is Slicing Linguistics Too Thin Jim Low, marketing director for the wheat cracker division at Kraft rationalizes the change...

Jul 14, 2010

What’s In A (Nick) Name?

“I drove my Chevrolet to the Levrolet…!” What all of the pundits have missed is that nicknames are a sign of endearment! We only bestow...

Apr 16, 2010

Lessons from the Name Game

Lessons from the Name Game What’s the lesson here: Naming your company after yourself is wrought with danger and especially so if your...