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Liz Goodgold
Sep 14, 2011
How to Tie Your Brand to a Number
The City of La Cañada, California just celebrated its once-in-a-lifetime coincidence of its zip code (91011) matching the calendar date...
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Liz Goodgold
Sep 6, 2011
Even Osama Bin Laden Thought he had a Branding Problem!
Wow! Osama contemplated changing the name of al-Qua’ida to boost its appeal to potential recruits, according to papers just released by...
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Liz Goodgold
Jan 11, 2011
Changing a Name Doesn't Change Perception
Wheat Thins is Slicing Linguistics Too Thin Jim Low, marketing director for the wheat cracker division at Kraft rationalizes the change...
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Liz Goodgold
Jul 14, 2010
What’s In A (Nick) Name?
“I drove my Chevrolet to the Levrolet…!” What all of the pundits have missed is that nicknames are a sign of endearment! We only bestow...
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Liz Goodgold
Apr 16, 2010
Lessons from the Name Game
Lessons from the Name Game What’s the lesson here: Naming your company after yourself is wrought with danger and especially so if your...
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