At the recent Hot August Nights event showcasing vintage cars, I spied this couple photographed above: they matched their car! This bold...

Make me Feel Welcome, Not Interrogated! How to Create a Better Branded Experience with Doctors, Dentists, & Service Providers When did...

7 Branding Lessons from the reboot of American Idol With a whopping 10 million viewers in its premiere, American Idol still is hitting...

Video: Should you go out on top? Did Eli Manning Miss his Window? Are the Gaines Fixed for Success? After 5 seasons, Chip and Joanna...

When Price is Out of Alignment You Get “Retrograde Branding” & How to Make It Work For You!#Retrograde Branding = Price is out of...

No Whining About Wine Marketing Here: 3 Branding Lessons from Orin Swift#Branding lessons from #wine master @OrinSwift Click To Tweet...

Why Christmas is Better Branded Than Hanukah! 7 Reasons Why the Nod Goes to Saint Nick Oy vey! Perhaps I’ve figured out why I always...

Lessons from the best/ worst ads of the year It’s easy to get wrapped up in commercials and decide instantly that you love ‘em or hate...

Are you swimming in your lane: 4 Cool Questions to Ask Before You Step Outside of Your Core Competency Can you believe I gave a speech on...

10 Killer-Good Facts to Know About Branding & Marketing Marketing and branding are your secret weapons for sales, loyalty, and new...

Why YOU Must Differentiate Branding And Bragging Sometimes the difference between branding and bragging is tough to describe, but you...

The Honest Co. Isn’t Being Honest The Honest Co. created its brand based upon delivering eco-friendly and organic products. It also...

7 Reasons Why the Nod Goes to Saint Nick Oy vey! Perhaps I’ve figured out why I always wanted to celebrate Christmas over Hanukkah – it’s...

3 Key Lessons from the Movie Our Brand is Crisis Having just previewed the new movie Our Brand is Crisis, branding remains front and...

Lack of a Visual Brand Destroyed Oregon’s Image! I was soooo excited about last night’s game. Finally, a college championship game filled...

Who needs a brand? You do! I know, I know: you have a logo, website, and perhaps even a spanking new business card, but there is a huge...

How to Make Your Signs Funner and Consistent With Your Brand Every business has “policies,” procedures, and signs. But, here’s an idea:...

Make Sure You Are Creating a Brand Experience In today’s sea of similarity, it’s hard to stand out.  But, savvy marketers are focusing on...

Why Altering a Spelling Might Change Your Image! It is with a sad note that we mourn the passing of Eiji Toyoda on Tuesday, a legend in...

Congratulations to Nike for finally finding the perfect spokesperson; for discovering the man who embodies the slogan “winning takes care...