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Liz Goodgold
Aug 13, 2019
Color as a branding tool: 5 Ways to Leverage the Power of Color
At the recent Hot August Nights event showcasing vintage cars, I spied this couple photographed above: they matched their car! This bold...
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Liz Goodgold
Apr 27, 2018
How to Create a Better Branded Experience with Doctors, Dentists, & Service Providers
Make me Feel Welcome, Not Interrogated! How to Create a Better Branded Experience with Doctors, Dentists, & Service Providers When did...
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Liz Goodgold
Apr 19, 2018
7 Branding Lessons from the reboot of American Idol
7 Branding Lessons from the reboot of American Idol With a whopping 10 million viewers in its premiere, American Idol still is hitting...
3 views0 comments
Liz Goodgold
Nov 30, 2017
VIDEO Words of Lizdom: Should you go out on top?
Video: Should you go out on top? Did Eli Manning Miss his Window? Are the Gaines Fixed for Success? After 5 seasons, Chip and Joanna...
3 views0 comments
Liz Goodgold
Jan 26, 2017
Is Your Brand In Retrograde?
When Price is Out of Alignment You Get “Retrograde Branding” & How to Make It Work For You!#Retrograde Branding = Price is out of...
2 views0 comments
Liz Goodgold
Jan 5, 2017
No Whining About Wine Marketing Here
No Whining About Wine Marketing Here: 3 Branding Lessons from Orin Swift#Branding lessons from #wine master @OrinSwift Click To Tweet...
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Liz Goodgold
Dec 15, 2016
Why Christmas is Better Branded Than Hanukah!
Why Christmas is Better Branded Than Hanukah! 7 Reasons Why the Nod Goes to Saint Nick Oy vey! Perhaps I’ve figured out why I always...
4 views0 comments
Liz Goodgold
Dec 6, 2016
Lessons from the best/ worst ads of the year
Lessons from the best/ worst ads of the year It’s easy to get wrapped up in commercials and decide instantly that you love ‘em or hate...
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Liz Goodgold
Oct 17, 2016
Are you swimming in your lane: 4 Cool Questions to Ask
Are you swimming in your lane: 4 Cool Questions to Ask Before You Step Outside of Your Core Competency Can you believe I gave a speech on...
2 views0 comments
Liz Goodgold
Sep 26, 2016
10 Killer-Good Facts to Know About Branding & Marketing
10 Killer-Good Facts to Know About Branding & Marketing Marketing and branding are your secret weapons for sales, loyalty, and new...
3 views0 comments
Liz Goodgold
Aug 17, 2016
Why YOU Must Differentiate Branding And Bragging
Why YOU Must Differentiate Branding And Bragging Sometimes the difference between branding and bragging is tough to describe, but you...
3 views0 comments
Liz Goodgold
Mar 17, 2016
Why you Must Keep Your Brand Promise
The Honest Co. Isn’t Being Honest The Honest Co. created its brand based upon delivering eco-friendly and organic products. It also...
3 views0 comments
Liz Goodgold
Dec 8, 2015
Why Christmas is Better Branded Than Hanukkah!
7 Reasons Why the Nod Goes to Saint Nick Oy vey! Perhaps I’ve figured out why I always wanted to celebrate Christmas over Hanukkah – it’s...
2 views0 comments
Liz Goodgold
Oct 28, 2015
Is your brand in crisis?
3 Key Lessons from the Movie Our Brand is Crisis Having just previewed the new movie Our Brand is Crisis, branding remains front and...
4 views0 comments
Liz Goodgold
Jan 13, 2015
Did the Ducks Lose Their Feathers?
Lack of a Visual Brand Destroyed Oregon’s Image! I was soooo excited about last night’s game. Finally, a college championship game filled...
2 views0 comments
Liz Goodgold
Oct 13, 2014
6 Surprising Ways a Red Hot Brand Boosts Your Biz
Who needs a brand? You do! I know, I know: you have a logo, website, and perhaps even a spanking new business card, but there is a huge...
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Liz Goodgold
Oct 3, 2013
Signs of the Times?
How to Make Your Signs Funner and Consistent With Your Brand Every business has “policies,” procedures, and signs. But, here’s an idea:...
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Liz Goodgold
Sep 26, 2013
Can you brand with a spoon?
Make Sure You Are Creating a Brand Experience In today’s sea of similarity, it’s hard to stand out. But, savvy marketers are focusing on...
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Liz Goodgold
Sep 19, 2013
Why Toyoda became Toyota
Why Altering a Spelling Might Change Your Image! It is with a sad note that we mourn the passing of Eiji Toyoda on Tuesday, a legend in...
3 views0 comments
Liz Goodgold
Apr 15, 2013
Why Nike Found the Perfect Spokesperson in Tiger Woods
Congratulations to Nike for finally finding the perfect spokesperson; for discovering the man who embodies the slogan “winning takes care...
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