.png)
Liz Goodgold
Feb 19, 2013
A brand color strategy? Really?
Do you have a brand color strategy? I was having a cuppa java in a restaurant last week and noticed that the sugar dispenser had pink,...
1 view0 comments
Liz Goodgold
Sep 18, 2012
Christian Louboutin’s Branding Lessons
A federal appeals court ruling that shoe designer Christian Louboutin has a clear trademark on red-sole shoes. The only time other...
12 views0 comments
Liz Goodgold
Jun 27, 2012
How to Fire Up Your Brand
Cupcake Wars came to a dramatic close when contestants were challenged to bake a cupcake in the style of one of 4 Food Network stars....
2 views0 comments
Liz Goodgold
Apr 10, 2012
Using Accents to Boost Your Brand
OMG! I couldn’t stop laughing at 2 of the most fun commercials out there lately: The Hopper by Dish Airport for Lindt Truffles with...
0 views0 comments
Liz Goodgold
Jan 20, 2012
Has Co-Branding Gone Too Far?
Raid currently isn’t blended with bleach, but it begs the question if co-branding has gone a little nuts. Of course, co-branding means...
3 views0 comments
Liz Goodgold
Sep 9, 2011
Why “Z” is Not Z Best Logo Option
I guess you could call it criminal forcing state senator Judith Zaffirini to change her logo simply because it looks exactly like a ...
2 views0 comments
Liz Goodgold
Sep 9, 2011
What Can You Learn from 7-Eleven?
Yesterday was yesterday, but what’s so special about that? Well, it’s super significant if the date is 7/11 and you happen to be...
2 views0 comments
Liz Goodgold
May 3, 2011
Opt For the Real Thing!
You’ve got to hand it to The United States Postal Service (USPS). It recently issued a stamp featuring the Statue of Liberty – you know,...
2 views0 comments
Liz Goodgold
Nov 4, 2010
Why GAP Fell into The Social Media Abyss!
Why GAP Fell into The Social Media Abyss! Was it 6 days that changed the world? No, but it made media history. Gap unveiled its new logo...
2 views0 comments
