Make me Feel Welcome, Not Interrogated! How to Create a Better Branded Experience with Doctors, Dentists, & Service Providers When did...

VIDEO Words of Lizdom: 4 Deadly Sins of Networking: Topics NEVER to Discuss at Networking Events Should we or shouldn’t we? I get it: we...

Out of the Mouths of Babes: How to Spew Sexy Soundbites That Get You Remembered Figure skater Adam Rippon nails the performance of his...

The #1 Thing you MUST DO If You Goof! The tickets to Wednesday night’s State of the Union address invited guests to the State of the...

When Did it Become Acceptable to Title Your Book with a Curse Word? OK, I’m going on my soap box here: I’m tired of all of the vulgar...

The Art and Science of Giving Reviews, Endorsements, And Recommendations: 7 Successful Strategies that Work! Can you endorse me? Nothing...

Why Nickel & Diming Your Clients is Costing You Loyalty and Millions! 6 Goof-Proof Solutions for Pricing Your Projects Better Last week,...

As a branding expert, my occupational hazard is that I’m always watching, reading, and listening to see if messages resonate. Below are...

Are you insulting me? Why Insulting Your Prospects Doesn’t Lead to Clients I’m a little annoyed lately. I went to get a blow dry and the...

Why Try Before You Buy Works….and How To Convert Browsers into Buyers Try before you buy is a valid marketing theory; here’s why Click To...

No Whining About Wine Marketing Here: 3 Branding Lessons from Orin Swift#Branding lessons from #wine master @OrinSwift Click To Tweet...

How to Avoid Creating the Grand Disconnect: When the Brand Reality Doesn’t Meet Expectations I am a true book lover and die-hard Amazon...

10 Killer-Good Facts to Know About Branding & Marketing Marketing and branding are your secret weapons for sales, loyalty, and new...

Stop “Just Following up” and Add Value! In case you missed it, I’m moving up to Orange County, California. As I check into new groups,...

Can You help me find new connections in Orange County? After 18 years in San Diego, it’s time to say adios. My business has steadily been...

How to Create Reality Tests in Your Marketing It’s a little frightening to talk about my mom so soon after her passing, but I’m sharing...

Branding Lessons from the Best Ads of 2015 As 2015 comes to a close, it’s time to review the best ads of the year. The criteria? I loved...

My Twitter feed spouts #marketing and #branding observations. And, even if you’re not one of the 35 million active users, I trust you’ll...

2014 was a landmark year in terms of social media propelling stories to the forefront. Some brands sizzled and some brands fizzled....

I was just settling down with my neighborhood “rag” magazine and couldn’t even get past page 2 without startling marketing missteps...