I hear many folks proclaim, “oh, my biz just grows by referrals.” Well, if you’re not one of those people who are either lucky or lying,...

I’ve written before about name changes (see my blog here about the National Speakers Association changing its name to Platform and then...

The 2 questions I always hear from clients are: Which networking groups are right for me? How do I maximize my time and boost my business...

As a biz owner, you should never stop marketing. And, there is no better resource for marketing ideas than magazines. Why? Magazines...

4 Keys to a Successful Mindset I was at a networking event and heard this introduction: “I’m a chiropractor and my ideal client is anyone...

There’s a huge difference between writing about Kickstarter and actually doing it. My friend, Allan Karl vaulted over his goal after just...

If you’ve seen the TV ad in which a fight breaks out over a phone, answer this question: what brand is it for? I watched the spot a half...

The big news is that the Chevrolet Volt and Nissan Leaf are teaming up to create one, unified system for electrical car owners to...

I often get asked how, when, and why to put together a promotion. Here’s a tidy little cheat sheet for you. Give Them a Reason – If...

As a former Windy City resident, I remain enthralled with Crate and Barrel. Every visit makes my heart beat just a little bit faster with...

Here’s the question: How can YOU capitalize on a trend? Adapt to a New Audience – Obstacle courses created just for office workers are...

A Fabulous Tagline – “If you don’t look good, we don’t look good” still stands the test of time. Can your tagline survive for 20+ years?...

1. It’s Clever – The program is called Fur-st Class Care and promises to take great care of your 4-legged friends. 2. It’s Co-Branded –...

The DVD is designed to look like a bootlegged copy of the film. Please be advised that the disc is the authentic DVD direct from Sony...

1. It Reduces The Risk Of Purchase -Prospects can easily and quickly become buyers if they know they can always return it and get their...

With Thanksgiving this Thursday (yikes!), here’s your chance to kick your business networking into high gear. It could easily land you a...

Whether you were ready to thank or spank the California Milk Processing Board over its latest ad implying that milk helps with PMS...

I was watching my fave TV show “The Closer” when a screen shot appeared of a desk and notepad with this question: “Need energy to grind...

disney Within 24 hours of our Navy Seals assassinating Osama bin Laden, Disney Enterprises filed a trademark application to use “SEAL...

A full moon must have invaded the brains of the public relations team at Allstate Corporation causing them to issue a release correlating...