April 2011 Bumble Bee wants you to “Bee Delicious.” Chase Bank wants you to “Chase What Matters.”DirecTV commands “don’t just watch TV,...

This Promotion Smells a Little Funny Now, you know that I am a HUGE fan of using all of the senses in branding, but this effort went in...

Practice What You Teach And, here’s one that also made me laugh: Try texting from your Apple  iPhone about the new iPad; no matter what...