Liz Goodgold
Aug 13, 2019
Color as a branding tool: 5 Ways to Leverage the Power of Color
At the recent Hot August Nights event showcasing vintage cars, I spied this couple photographed above: they matched their car! This bold...
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Liz Goodgold
Jun 1, 2018
5 Surprising Ways to Share Your Brand DNA
It takes Courage & Chutzpah to Be Authentic: 5 Surprising Ways to Share Your Brand DNA Today’s blog on Brand DNA is based upon my...
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Liz Goodgold
Nov 9, 2017
Do you have the “it” factor? How to Create Branded Executive Presence
Do you have the “it” factor? How to Create Branded Executive Presence For many years, the executive suite has been talking about the “it”...
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Liz Goodgold
Nov 7, 2017
VIDEO Words of Lizdom: Does an apology work?
Does an apology work? How the Harvey Weinstein, Kevin Spacey & Other Scandals Shape Their Brand Image In recent weeks, Donna Karan, Kevin...
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Liz Goodgold
Sep 19, 2017
Book Review: The Power of Moments by Chip and Dan Heath
The Power of Moments: The Power of Reading this Book with a Pen in Hand The Heath Brothers have done it again: diagnosing what works and...
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Liz Goodgold
Jun 13, 2017
A Womb with a View: Why Branding Begins at Birth & Why Parents Pick Bizarre Baby Names for Thei
A Womb with a View: Why Branding Begins at Birth & Why Parents Pick Bizarre Baby Names for Their Children Like the name Dweezil? Or, how...
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Liz Goodgold
Jun 6, 2017
Branding Lessons from Chick Lit? You Betcha!
Sophia Kinsella’s My Not So Perfect Life Lends Insight into Branding Better I am a raving fan of Sophia Kinsella. This book is not only...
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Liz Goodgold
Apr 3, 2017
How to Sell the Brand Called YOU
How to Sell the Brand Called YOU 4 Innovative Ways to Ace the Job Interview I’ve been coaching a ton of folks lately who are interviewing...
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Liz Goodgold
Jan 26, 2017
Is Your Brand In Retrograde?
When Price is Out of Alignment You Get “Retrograde Branding” & How to Make It Work For You!#Retrograde Branding = Price is out of...
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Liz Goodgold
Jan 5, 2017
No Whining About Wine Marketing Here
No Whining About Wine Marketing Here: 3 Branding Lessons from Orin Swift#Branding lessons from #wine master @OrinSwift Click To Tweet...
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Liz Goodgold
Dec 15, 2016
Why Christmas is Better Branded Than Hanukah!
Why Christmas is Better Branded Than Hanukah! 7 Reasons Why the Nod Goes to Saint Nick Oy vey! Perhaps I’ve figured out why I always...
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Liz Goodgold
Nov 16, 2016
Why Amazon Books Underwhelms
How to Avoid Creating the Grand Disconnect: When the Brand Reality Doesn’t Meet Expectations I am a true book lover and die-hard Amazon...
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Liz Goodgold
Oct 17, 2016
Are you swimming in your lane: 4 Cool Questions to Ask
Are you swimming in your lane: 4 Cool Questions to Ask Before You Step Outside of Your Core Competency Can you believe I gave a speech on...
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Liz Goodgold
Sep 26, 2016
10 Killer-Good Facts to Know About Branding & Marketing
10 Killer-Good Facts to Know About Branding & Marketing Marketing and branding are your secret weapons for sales, loyalty, and new...
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Liz Goodgold
Aug 17, 2016
Why YOU Must Differentiate Branding And Bragging
Why YOU Must Differentiate Branding And Bragging Sometimes the difference between branding and bragging is tough to describe, but you...
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Liz Goodgold
Aug 3, 2016
Converting Your Name into a Brand
Converting Your Name into a Brand 5 Fab Ways to Build Flawless Recall I wish my family were brand names. I just think launching a...
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Liz Goodgold
Jul 7, 2016
Your Top 5 Questions Answered
Branding and Speaking Answers to Get You Going In the Right Direction In all of my speaking and coaching, I get a ton of questions, but I...
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Liz Goodgold
May 19, 2016
How I Found the Courage to Brand Out… And Why You Should Too!
Summertime is coming and with it an explosion of ads for bikinis, flip flops, and sunblock. BUT, for the first time in my life, I’m...
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Liz Goodgold
May 10, 2016
Why Branding is Your Secret Sauce in Nailing Your Job Interview!
Yippee! Summer is almost here which means it’s that hopeful time when teenagers try to land their first job and new grads seek the jobs...
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Liz Goodgold
Apr 11, 2016
Branding for the Introvert: 5 Techniques to Boost Your Credibility
There’s a common misperception out there that branding is only for the big, the bold, and the extroverts. I know, you’re thinking that...
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