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Liz Goodgold
Mar 28, 2016
Branding, Baby, Branding: Lucky Ideas to Steal from Las Vegas
Vegas is the brand master. Every detail is meticulously planned to produce a world-class experience. Take a look and see what you can do...
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Liz Goodgold
Mar 10, 2016
Nancy Reagan: Always Making A Killer-Good First Impression
With Nancy Reagan being laid to rest today, beautiful testimonials and remembrances are pouring in. Of course, her life in pictures is...
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Liz Goodgold
Mar 3, 2016
Personal Branding 101: Why Branding is Your Secret Weapon for Success
Branding, schmanding; why should you care? Perhaps you’re thinking: Why should I brand? My biz is thriving; I don’t need to do any more...
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Liz Goodgold
Nov 9, 2015
3 Top Branding Questions Answered: Getting A Job, Managing Your External Brand, & Finding Your
Wowza! I had the privilege of speaking at the Rady School of Management for the University of California, San Diego last week and I loved...
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Liz Goodgold
Jul 29, 2015
Can you Trump this? 5 Reasons why Donald Trump is a Brand
Yes, it seems as if the news has all Donald Trump all the time. But, before you dismiss his candidacy, let’s analyze why he’s become a...
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Liz Goodgold
Sep 11, 2013
How NOT to Morph like Miley
4 Signs It’s Time To Change Your Brand Image Miley Cyrus sure knows how to turn her family-friendly, clean-cut, Disney-dream girl image...
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Liz Goodgold
Mar 11, 2013
How to Avoid a Personal Branding Implosion
I’m watching The Today Show and a series of stories fly by: Oscar Pistorious Mark Sanford Tiger Woods Read carefully and you’ll note that...
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Liz Goodgold
Nov 21, 2012
7 Secrets to Creating a Hot Personal and Visual Brand
Wow! Lauri Loesch and I had so much fun identifying your brand and then creating a signature style. If you missed the seminar last week,...
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Liz Goodgold
Oct 31, 2012
Are you a Halloween Costume?
From Moses to Obama to Elvira to J-Lo to Gene Simmons, these are celebrities that can easily be impersonated. Can You? You can if you...
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Liz Goodgold
Jul 30, 2012
Can You Create a Gold Medal Nickname?
And, they collect a nickname along the way. Here’s my Top 10 of gold-medal-worthy nicknames: Usain Bolt – The Lightning Bolt Missy...
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Liz Goodgold
Jul 9, 2012
Will Punny Work for You?
Let’s be clear: I like to be punny. I sprinkle them in my talks and create them all the time. Here are some of my faves: Motivational...
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Liz Goodgold
Mar 26, 2012
Visual Branding Lessons from American Idol
Most of these singers need to get their image in tune. Yet, when the most jaw-dropping makeover of the season occurred, chopping off...
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Liz Goodgold
Nov 9, 2011
5 Quick Questions to Determine If You Are a Brand
With the plethora of reality TV shows, singing and dancing competitions, and celebrity chefs cooking up a storm, it’s time to ask...
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Liz Goodgold
Oct 6, 2011
WHY STEVE JOBS WAS A BRAND!
What Can We Learn From This Visionary? As the world mourns the co-founder of Apple, let’s remember that he morphed from being an...
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Liz Goodgold
Apr 28, 2011
Branding Secrets You can Learn from American Idol
As American Idol continues to fascinate the American public with over 72 million votes cast last week, now is a great time to think about...
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