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Liz Goodgold
Feb 15, 2018
It’s Legit to Quit! How to Stop Working on What’s Not Working & Invest in What Is!
It’s Legit to Quit! How to Stop Working on What’s Not Working & Invest in What Is! After watching breathtaking and awe-inspiring wins at...
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Liz Goodgold
Jan 31, 2018
The #1 Thing you MUST DO If You Goof
The #1 Thing you MUST DO If You Goof! The tickets to Wednesday night’s State of the Union address invited guests to the State of the...
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Liz Goodgold
Jan 23, 2018
Curse Words in Titles? What is With All of this Cursing?
When Did it Become Acceptable to Title Your Book with a Curse Word? OK, I’m going on my soap box here: I’m tired of all of the vulgar...
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Liz Goodgold
May 11, 2017
The Power of Options: Offer Different Products, Packages & Programs to Close Sales
A confused #prospect doesn’t buy; never offer more than 3 options Click To Tweet Always offer a 1st, biz, and economy class offering to...
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Liz Goodgold
Mar 18, 2014
Why Johnny, Jane, and YOU should Be Reading: Finding Marketing Magic in Magazines
As a biz owner, you should never stop marketing. And, there is no better resource for marketing ideas than magazines. Why? Magazines...
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Liz Goodgold
Apr 9, 2013
4 Great Ways for Dealing with Your Goof
Target calls a plus-sized dress in the color “manatee gray” while the smaller- sized replica is beautifully named “dark heather gray.”...
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Liz Goodgold
Feb 5, 2013
How to Price Your Services Like Fine Wine
I am a huge wineaux – loving the bouquet, bottling, terroir, and taste of fine wine. BUT, what I really love is the marketing! Why is...
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Liz Goodgold
Jan 28, 2013
4 Secrets for Pulling off a Cool Promotion
I often get asked how, when, and why to put together a promotion. Here’s a tidy little cheat sheet for you. Give Them a Reason – If...
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Liz Goodgold
Jan 16, 2013
4 Marketing Lessons from Crate & Barrel
As a former Windy City resident, I remain enthralled with Crate and Barrel. Every visit makes my heart beat just a little bit faster with...
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Liz Goodgold
Apr 25, 2012
Is Your Marketing Too Clever?
The DVD is designed to look like a bootlegged copy of the film. Please be advised that the disc is the authentic DVD direct from Sony...
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