#branding

Jan 31, 2019

4 Reasons Why We Love Super Bowl Ads

4 Reasons Why We Love Super Bowl Ads In just a few days, it’s time for the biggest rivalry ever at Super Bowl LIII: brand vs. brand....

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Liz Goodgold

Jul 23, 2018

Practice What You Speech! Branding 101: The 7 Essentials For Building Your Brand

Practice What You Speech! Branding 101: The 7 Essentials For Building Your Brand Oy vey! I’ve been so overwhelmed with work that I nearly...

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Liz Goodgold

May 22, 2018

6 Reasons Acronyms Don’t Work as Brand Names

Boy Scouts Changing Its Names Doesn’t Earn a Merit Badge: 6 Real Reasons Why Acronyms Don’t Work as Brand Names Perhaps you’ve heard the...

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Liz Goodgold

May 1, 2018

Upcoming Speaking Events for May

Upcoming Calendar of Events I have a host of speaking events in Reno; will I see you there? (I do speak on other days, but apparently...

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How to Create a Better Branded Experience with Doctors, Dentists, & Service Providers

Liz Goodgold

Apr 27, 2018

How to Create a Better Branded Experience with Doctors, Dentists, & Service Providers

Make me Feel Welcome, Not Interrogated! How to Create a Better Branded Experience with Doctors, Dentists, & Service Providers When did...

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7 Branding Lessons from the reboot of American Idol

Liz Goodgold

Apr 19, 2018

7 Branding Lessons from the reboot of American Idol

7 Branding Lessons from the reboot of American Idol With a whopping 10 million viewers in its premiere, American Idol still is hitting...

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How to Spew Sexy Soundbites That Get You Remembered

Liz Goodgold

Feb 23, 2018

How to Spew Sexy Soundbites That Get You Remembered

Out of the Mouths of Babes: How to Spew Sexy Soundbites That Get You Remembered Figure skater Adam Rippon nails the performance of his...

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It’s Legit to Quit! How to Stop Working on What’s Not Working & Invest in What Is!

Liz Goodgold

Feb 15, 2018

It’s Legit to Quit! How to Stop Working on What’s Not Working & Invest in What Is!

It’s Legit to Quit! How to Stop Working on What’s Not Working & Invest in What Is! After watching breathtaking and awe-inspiring wins at...

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Curse Words in Titles? What is With All of this Cursing?

Liz Goodgold

Jan 23, 2018

Curse Words in Titles? What is With All of this Cursing?

When Did it Become Acceptable to Title Your Book with a Curse Word? OK, I’m going on my soap box here: I’m tired of all of the vulgar...

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VIDEO Words of Lizdom: Does an apology work?

Liz Goodgold

Nov 7, 2017

VIDEO Words of Lizdom: Does an apology work?

Does an apology work? How the Harvey Weinstein, Kevin Spacey & Other Scandals Shape Their Brand Image In recent weeks, Donna Karan, Kevin...

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Liz Goodgold

Oct 16, 2017

6 Reasons to Change Your Brand Name

When to change your brand name? Many of you like to read and some like to watch. SO, below is my 1-minute overview of the 5 Reasons to...

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Book Review: The Power of Moments by Chip and Dan Heath

Liz Goodgold

Sep 19, 2017

Book Review: The Power of Moments by Chip and Dan Heath

The Power of Moments: The Power of Reading this Book with a Pen in Hand The Heath Brothers have done it again: diagnosing what works and...

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Nothing better than a full schedule in September!

Liz Goodgold

Aug 29, 2017

Nothing better than a full schedule in September!

There is nothing better than a full schedule and my September is jam-packed with events you’re not going to want to miss. Mark your...

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What You Can Learn About Lawsuits, Trademarks, and Copyright Issues from Kendall and Kyle Jenner

Liz Goodgold

Jul 11, 2017

What You Can Learn About Lawsuits, Trademarks, and Copyright Issues from Kendall and Kyle Jenner

What You Can Learn About Lawsuits, Trademarks, and Copyright Issues from Kendall and Kyle Jenner In case you missed the brouhaha, Kendall...

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Liz Goodgold

Jun 6, 2017

Red Hot Branding that Leads to White Hot Sales – Liz Goodgold

Red Hot Branding that Leads to White Hot Sales – Liz Goodgold Ursula Mentjes with $ales Coach Now, interviewed Liz about Red Hot Branding...

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Liz Goodgold

Apr 3, 2017

How to Sell the Brand Called YOU

How to Sell the Brand Called YOU 4 Innovative Ways to Ace the Job Interview I’ve been coaching a ton of folks lately who are interviewing...

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Liz Goodgold

Nov 16, 2015

6 Ways To Kill The Sale

We are ALWAYS selling whether it’s to get a job, get ahead, or get the business. But if you’re trying to get close to your prospect,...

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Liz Goodgold

Nov 9, 2015

3 Top Branding Questions Answered: Getting A Job, Managing Your External Brand, & Finding Your

Wowza! I had the privilege of speaking at the Rady School of Management for the University of California, San Diego last week and I loved...

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Liz Goodgold

Nov 1, 2015

7 Deadly Sins of Entrepreneurship

The 7 Monstrous Missteps to Avoid in Starting Your Business As I proudly celebrate 17 years of entrepreneurship, I recognize all of the...

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Liz Goodgold

Oct 28, 2015

Is your brand in crisis?

3 Key Lessons from the Movie Our Brand is Crisis Having just previewed the new movie Our Brand is Crisis, branding remains front and...

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About Me

I work with entrepreneurs and executives to brand better, speaker gooder, and write “righter” to boost their business and careers.

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