4 Reasons Why We Love Super Bowl Ads In just a few days, it’s time for the biggest rivalry ever at Super Bowl LIII: brand vs. brand....

Practice What You Speech! Branding 101: The 7 Essentials For Building Your Brand Oy vey! I’ve been so overwhelmed with work that I nearly...

Boy Scouts Changing Its Names Doesn’t Earn a Merit Badge: 6 Real Reasons Why Acronyms Don’t Work as Brand Names Perhaps you’ve heard the...

Upcoming Calendar of Events I have a host of speaking events in Reno; will I see you there? (I do speak on other days, but apparently...

Make me Feel Welcome, Not Interrogated! How to Create a Better Branded Experience with Doctors, Dentists, & Service Providers When did...

7 Branding Lessons from the reboot of American Idol With a whopping 10 million viewers in its premiere, American Idol still is hitting...

Out of the Mouths of Babes: How to Spew Sexy Soundbites That Get You Remembered Figure skater Adam Rippon nails the performance of his...

It’s Legit to Quit! How to Stop Working on What’s Not Working & Invest in What Is! After watching breathtaking and awe-inspiring wins at...

When Did it Become Acceptable to Title Your Book with a Curse Word? OK, I’m going on my soap box here: I’m tired of all of the vulgar...

Does an apology work? How the Harvey Weinstein, Kevin Spacey & Other Scandals Shape Their Brand Image In recent weeks, Donna Karan, Kevin...

When to change your brand name? Many of you like to read and some like to watch. SO, below is my 1-minute overview of the 5 Reasons to...

The Power of Moments: The Power of Reading this Book with a Pen in Hand The Heath Brothers have done it again: diagnosing what works and...

There is nothing better than a full schedule and my September is jam-packed with events you’re not going to want to miss. Mark your...

What You Can Learn About Lawsuits, Trademarks, and Copyright Issues from Kendall and Kyle Jenner In case you missed the brouhaha, Kendall...

Red Hot Branding that Leads to White Hot Sales – Liz Goodgold Ursula Mentjes with $ales Coach Now, interviewed Liz about Red Hot Branding...

How to Sell the Brand Called YOU 4 Innovative Ways to Ace the Job Interview I’ve been coaching a ton of folks lately who are interviewing...

We are ALWAYS selling whether it’s to get a job, get ahead, or get the business. But if you’re trying to get close to your prospect,...

Wowza! I had the privilege of speaking at the Rady School of Management for the University of California, San Diego last week and I loved...

The 7 Monstrous Missteps to Avoid in Starting Your Business As I proudly celebrate 17 years of entrepreneurship, I recognize all of the...

3 Key Lessons from the Movie Our Brand is Crisis Having just previewed the new movie Our Brand is Crisis, branding remains front and...