Branding Speaker, Trainer, and Coach

Can I Pick Your Brain?

Many entrepreneurs struggle when they get asked, “Hey, can I pick your brain?”

In a recent TV episode of The Good Wife, here’ s how actress Julianna Margulies handles the situation of free advice: She
provides about 3 minutes of value and then proclaims: “consultation over. Am I hired?”

3 Ways to Deal With “Can I Pick Your Brain?

  1. Create Short, Timed Appointments – If a prospect is thinking about hiring you, it’s perfectly great to have a 15-minute “Brand Better” free session. BUT, after 15 minutes, the time is up: either you’re hired or not.
  2. Develop An Entry-Level Way to Work With You – When I first offered coaching, the first session was $99 – no other commitment. It enabled an easy and affordable trial option.
  3. Offer a Pick Your Brain Fee – Even if you currently don’t offer a consultation session, offer it and sell it! It’s a great way to charge for your expertise and allow you to share your brilliance with needy clients.

Have other ideas? Please share with me in the comments below.

 

2 Comments
  1. Liz, this is such smart advice. I’m going to pass it to a couple of young friends who I know are having trouble moving past the introduction phase. You are a pro!

  2. Your branding is so consistent that when I saw this last week I immediately thought of you! Wonderful advice!

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