Branding Speaker, Trainer, and Coach

Can you brand with a spoon?

Tutti Frutti Spoons

Make Sure You Are Creating a Brand Experience

In today’s sea of similarity, it’s hard to stand out.  But, savvy marketers are focusing on the total experience of the brand.

I walked into a Tutti Frutti, for example, and my favorite part of the visit was picking the color of my spoon: yellow, green, red, or orange.  It was the proverbial cherry on top of my frozen yogurt! By contrast, Baskin-Robbins’ pink spoons remind us of the opportunity to taste before we buy. Even thinking about the tiny spoon makes me smile (and salivate).

SO, how can you create an indelible experience?

  • What can you add to your offerings?
  • What are the little things you can add that make a big impact?
  • Can you add a sweet with every invoice to soften the blow?
  • Can you fulfill an order for 200 and intentionally deliver 210 just because?
  • Can you unexpectedly surprise and delight your clients?

What are you doing?  Please share in the comments below!

  1. I provide custom marketing research studies. How I add a little something extra: deliver a report a day or two early if i possibly can. If i can’t, send an email with a “sneak preview” of a few key numbers. ask client what her internal memos look like (they often have something rather stylized) either for the proposal or the report, and mimic that – she may have to edit it, but it makes her job easier. if there’s a personal topic we discussed, send somethign relevant (ex: client was setting up a home office but had no space for one, i saw a book on tiny home offices in NYC and sent it – 15 years later, she still remembers that)

  2. …and Angela Hill also reminded me that Golden Spoon does a great job of branding with, of course, its gold spoons!

  3. Julia has a great idea and I would brand it as your official Sneak Peek at your report. I often create names and taglines and the client is dying to see them and you’ve done a great job of whetting their appetite!

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