Branding Speaker, Trainer, and Coach

Liz’s Blog

Enough with the worthless emails!

Enough with the worthless emails! Now is the time to share worthy, not worthless information My in box is overflowing with useless reassurances from CEOs. American Express and Sirius have encouraged me to use their digital resources to save time. Really? Did I really need this traif? […]

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Networking without Handshakes or Hugs Welcome to the New Normal

Networking without Handshakes or Hugs: Welcome to the New Normal This coronavirus is dead-serious stuff, but I have to say, bumping elbows just doesn’t feel the same. My litmus test for great clients is that I adore working with them.  And, yes, I hug them. After all, […]

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If Fast Feeders Now Make Fashion, What’s Next? The Top 4 Brand Extensions I’d Like to See

If Fast Feeders Now Make Fashion, What’s Next? The Top 4 Brand Extensions I’d Like to See Crazy brand extensions are proliferating: Popeyes chicken now offers fashion that looks suspiciously like Beyoncé’s designs Hershey’s is serving up eyeshadow without any calories NPR is pouring wine for its rabid […]

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Bed, Bath, & Baffled: How Overwhelming Options Lead to Purchase Paralysis

Bed, Bath, & Baffled: How Overwhelming Options Lead to Purchase Paralysis Bed, Bath & Beyond has been hemorrhaging lately with a 3-month sales loss of over $38 million dollars! Its new CEO hopes to fix the situation with clearer pricing and fewer choices to reduce what he […]

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