The Best and Worst of 2021 Branding & Marketing 2021 was another unprecedented year with COVID closures, travel restrictions, and small businesses fighting to survive. And, yet there were highs and lows in the branding and marketing industries. Here’s my list of what sizzled and fizzled […]
Read more →How to Write a Proposal that Gets Reviewed and Accepted Whoa! I just asked for proposals and was gobsmacked by the entire process. Here’s how to write a proposal that gets you the business. 1) Ensure Your “Contact Us” Forms Work Two of the firms I reached […]
Read more →How Washington Should Tackle Renaming Its Football Team: Rebrand a Company the Right Way Political unrest continues to preside over sports names and activities including the Braves’ “tomahawk chop.” The Cleveland Indians finally changed their name to the Cleveland Guardians to avoid offending Native Americans. However, they […]
Read more →Wonder Why Your Networking is Not Working? You Didn’t Do Your Homework! Coffee? I love coffee, but I’ve been utterly disappointed and devastated by my recent coffee meetings. Being a newbie to Reno, I’ve taken more informal meetings than normal just to understand better this business community. […]
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