Branding Speaker, Trainer, and Coach

Brand Naming

Converting Your Name into a Brand

Converting Your Name into a Brand 5 Fab Ways to Build Flawless Recall I wish my family were brand names. I just think launching a clothing line with the last name of Trump, McCarthy, or Wynn gives you a leg up. Or, how about launching a modeling […]

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How to Avoid the 7 Deadly Sins of Naming


Ashley Madison, the adulterous hacked website, has finally changed its name. Hoping that a new moniker will make some of its 37 million former members forget that their contact info and unusual predilections were released on the dark web, it announced that its new name is … […]

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8 Great Ways to Name Better…and Avoid Getting Sued!*


Wowza! The media is abuzz with major trademark infringement suits pending over famous brands: Who owns the rights to the word Zero? Is it Coke? Who will prevail over the name Hana? Is it Hana Financial or Hana Bank? And, did Wolfgang Puck steal the trademark of […]

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Where are your raving fans?

Peets Coffee

6 Staggering Reasons for Naming Your Tribe With all of the Deadheads coming out of the woodwork to pay homage to the final concert by the Grateful Dead, it reminds me of all of the opportunities for naming your tribe. 6 Stunning Benefits of Naming Your Tribe […]

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