Branding Speaker, Trainer, and Coach

Brand Naming

Names that sizzled/fizzled this year

Whoa! What a great year for new words and new brands; here’s my take on what sizzled and what fizzled: Sizzled Fizzled Selfie – Even Obama joined the craze at Mandela’s funeral Digin – Pronounced “dijen” from The Today Show; not digging this one! Twerking – Thanks […]

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4 Rules to Creating a Great Brand Name

Ooops! Organix and its investment bankers have hit a snag in trying to sell the company. Why? The name Organix is not organic! In California, at least 70% of the ingredients must be organic and this brand’s hair products aren’t. Originally valued at about $1 billion, Organix […]

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4 Rules for Changing Your Name


The last few weeks have brought a spate of celebrity name changes. Here are 4 guidelines to consider as you contemplate a brand new you: Name for Longevity– Don’t change your name on a whim. Your name must work for your entire lifetime. Prince’s constant name changes, […]

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How to Tie Your Brand to a Number

The City of La Cañada, California just celebrated its once-in-a-lifetime coincidence of its zip code (91011) matching the calendar date (9/10/11) with one heck of a marketing campaign. This promotion got me thinking about how entrepreneurs can also use numbers to more closely tie together their marketing […]

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