Branding Speaker, Trainer, and Coach

Brand Naming

Even Osama Bin Laden Thought he had a Branding Problem!

Wow! Osama contemplated changing the name of al-Qua’ida to boost its appeal to potential recruits, according to papers just released by US intelligence agencies. Since rebranding is a huge undertaking, here are a few shortcut ideas written in memory of the late leader:   1. Consider adopting […]

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Changing a Name Doesn't Change Perception

Wheat Thins is Slicing Linguistics Too Thin It’s the time of resolutions and change and what better way to kick off the New Year than the declaration from Nabisco that Wheat Thins are no longer a cracker, but a snack. That’s right, the word “cracker” is now verboten […]

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What’s In A (Nick) Name?

“I drove my Chevrolet to the Levrolet…!” Will lunacy never cease?  General Motors was widely criticized last month for officially declaring that the car, formerly known as a Chevy, will now only be referred to by its given name,  a “Chevrolet.” What all of the pundits have […]

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Lessons from the Name Game

Lessons from the Name Game While watching my favorite sport in the universe (tennis) at Indian Wells, I noticed one of the key sponsors: Steve Furgal’s International Tennis Tours.  Of course, my mind registered it as “frugal.” It wasn’t until I went to this sponsor’s booth andreviewed its […]

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