As I settle in to my new city of Reno, I’m frustrated with the cold, sterile approach I get walking in to my new service providers offices. Make me Feel Welcome, Not Interrogated! Can we improve our branded experiences with Doctors, Dentists and other service providers?
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American Idol still is hitting the high notes. Now, as the shows settles into its rhythm, there are a few personal branding gems hidden within the reality competition. These lessons also work for you as an entrepreneur, employee, or executive.
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After 5 seasons, Chip and Joanna Gaines have announced that they are leaving their top-rated HGTV Show Fixer Upper. It’s a risky move. After all, over 3 million folks tune in every week to see them transform dilapidated dumps into dream homes. Will out of sight lead to outta mind? Or, even out of business?
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When Price is Out of Alignment You Get “Retrograde Branding” & How to Make It Work For You! There’s a run on Kirkland golf balls? What? You missed it? Here’s the back story: Costco introduced private-labeled golf balls for just $1.25 per ball. For those of you […]
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