When Price is Out of Alignment You Get “Retrograde Branding” & How to Make It Work For You! There’s a run on Kirkland golf balls? What? You missed it? Here’s the back story: Costco introduced private-labeled golf balls for just $1.25 per ball. For those of you […]
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No Whining About Wine Marketing Here: 3 Branding Lessons from Orin Swift David Swift Phinney is a marketing genius! In 1998 he opened the Orin Swift winery and a brand was born. A few keys to his success: 1. Make it Simple – He didn’t try to […]
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Why Christmas is Better Branded Than Hanukah! 7 Reasons Why the Nod Goes to Saint Nick Oy vey! Perhaps I’ve figured out why I always wanted to celebrate Christmas over Hanukah – it’s better branded! It boasts every key element of a red-hot brand: Consistency – […]
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Lessons from the best/ worst ads of the year It’s easy to get wrapped up in commercials and decide instantly that you love ‘em or hate ‘em. But, let’s delve a little deeper and master the key lessons. Best Ad of the Year – Amazon: Priest and […]
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