Branding Speaker, Trainer, and Coach

Corporate Branding

Why you Must Keep Your Brand Promise

The Honest Company

The Honest Co. Isn’t Being Honest The Honest Co. created its brand based upon delivering eco-friendly and organic products. It also delivered an “Honestly Guarantee” that its products were made without the chemical SLS/SLES. In fact, it boldly blogged about this ingredient as toxic! And, guess what? […]

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Why Christmas is Better Branded Than Hanukkah!

Christmas Tree

7 Reasons Why the Nod Goes to Saint Nick Oy vey! Perhaps I’ve figured out why I always wanted to celebrate Christmas over Hanukkah – it’s better branded! It boasts every key element of a red hot brand: Consistency – It’s ALWAYS on December 25; no need […]

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Is your brand in crisis?

Our Brand is Crisis

3 Key Lessons from the Movie Our Brand is Crisis Having just previewed the new movie Our Brand is Crisis, branding remains front and center on my brain (what a surprise!) Branding Lessons from Our Brand is Crisis Create an Ownable Word – Sandra Bullock’s character jumpstarts […]

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Did the Ducks Lose Their Feathers?

oregon logo

Lack of a Visual Brand Destroyed Oregon’s Image! I was soooo excited about last night’s game. Finally, a college championship game filled with hope and excitement. And, then, the Oregon Ducks ran onto the field wearing white. White??? What happened? How can a team known for its […]

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