Branding Speaker, Trainer, and Coach

Corporate Branding

6 Surprising Ways a Red Hot Brand Boosts Your Biz

Do you have a brand?

Who needs a brand? You do! I know, I know: you have a logo, website, and perhaps even a spanking new business card, but there is a huge difference between a name and a brand. Red hot brands bring you closer and quicker to your clients…and sales. […]

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Signs of the Times?

Burrito Loading Zone

How to Make Your Signs Funner and Consistent With Your Brand   Every business has “policies,” procedures, and signs. But, here’s an idea: how ‘bout if you brand your signs so that they’re consistent with your brand image? Chipotle sign doesn’t say 10- minute parking only, it […]

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Can you brand with a spoon?

Tutti Frutti Spoons

Make Sure You Are Creating a Brand Experience In today’s sea of similarity, it’s hard to stand out.  But, savvy marketers are focusing on the total experience of the brand. I walked into a Tutti Frutti, for example, and my favorite part of the visit was picking […]

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Why Toyoda became Toyota

toyota logo

Why Altering a Spelling Might Change Your Image! It is with a sad note that we mourn the passing of Eiji Toyoda on Tuesday, a legend in the car business who pioneered a joint venture with GM and introduced the luxury brand Lexus.  But, one of his […]

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