Branding Speaker, Trainer, and Coach

Corporate Branding

Why Nike Found the Perfect Spokesperson in Tiger Woods

nike logo

Congratulations to Nike for finally finding the perfect spokesperson; for discovering the man who embodies the slogan “winning takes care of everything.” Yes, in Tiger Woods, we discovered at the Masters that even though he submitted an incorrect signed score card and later admitted he was wrong (after 4 million television […]

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A brand color strategy? Really?

Branding by Color

Do you have a brand color strategy? I was having a cuppa java in a restaurant last week and noticed that the sugar dispenser had pink, blue, yellow and for the first time ever – green packets! Well, I know that the pink is Sweet N’ Low, […]

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Christian Louboutin’s Branding Lessons

Christian Louboutin Shoe Designer

The fashion world is abuzz with 2 key legal battles: A federal appeals court ruling that shoe designer Christian Louboutin has a clear trademark on red-sole shoes. The only time other designers, such as Yves Saint Laurent, can use a scarlet sole is when the shoe is […]

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How to Fire Up Your Brand

[follow_me] Cupcake Wars came to a dramatic close when contestants were challenged to bake a cupcake in the style of one of 4 Food Network stars. Bake a Bobby Flay confection? Create a Giada concoction? You betcha!  Could your clients bake your brand? They could if you: […]

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