Branding Speaker, Trainer, and Coach

Corporate Branding

A brand color strategy? Really?

Branding by Color

Do you have a brand color strategy? I was having a cuppa java in a restaurant last week and noticed that the sugar dispenser had pink, blue, yellow and for the first time ever – green packets! Well, I know that the pink is Sweet N’ Low, […]

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Christian Louboutin’s Branding Lessons

Christian Louboutin Shoe Designer

The fashion world is abuzz with 2 key legal battles: A federal appeals court ruling that shoe designer Christian Louboutin has a clear trademark on red-sole shoes. The only time other designers, such as Yves Saint Laurent, can use a scarlet sole is when the shoe is […]

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How to Fire Up Your Brand

[follow_me] Cupcake Wars came to a dramatic close when contestants were challenged to bake a cupcake in the style of one of 4 Food Network stars. Bake a Bobby Flay confection? Create a Giada concoction? You betcha!  Could your clients bake your brand? They could if you: […]

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Using Accents to Boost Your Brand

  OMG! I couldn’t stop laughing at 2 of the most fun commercials out there lately: The Hopper by Dish Airport for Lindt Truffles with tennis player, Roger Federer Both of these commercials work because they take an expected cliché of accents and turn a negative into […]

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