Branding Speaker, Trainer, and Coach

Marketing & Advertising

Curse Words in Titles? What is With All of this Cursing?

What is With All of this Cursing? As my friends can tell you, I too can curse like a drunken sailor, but I’m just not ready to title my books, speeches, or essays with dirty words. What do you think? Would you title your book with a 4-letter word?

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The Art and Science of Giving Reviews, Endorsements, And Recommendations: 7 Successful Strategies that Work!

In this world of social credibility, it makes sense to both give and get shout outs of praise to others. Here are 7 strategies issues to keep in mind.

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Why Nickel & Diming Your Clients is Costing You Loyalty and Millions! 6 Goof-Proof Solutions for Pricing Your Projects Better

Why Nickel & Diming Your Clients is Costing You Loyalty and Millions! 6 Goof-Proof Solutions for Pricing Your Projects Better

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Almost Good: Marketing Efforts That Just Miss the Mark & Lessons To Master

As a branding expert, my occupational hazard is that I’m always watching, reading, and listening to see if messages resonate. Below are observations from the week. Marketing Efforts That Just Miss the Mark  Warby Parker – I love this brand and it’s earned my respect with its […]

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