Are you insulting me? Why Insulting Your Prospects Doesn’t Lead to Clients I’m a little annoyed lately. I went to get a blow dry and the hairdresser pointed out the many shades of red in my hair; OK that’s true. She then went on to share how […]
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Why Try Before You Buy Works….and How To Convert Browsers into Buyers After a long battle with my knees and feet, I’m back to exercising. (Happy dance here, please!) And, my neighborhood is jumping with options. In fact, I have 8 fitness options within walking distance […]
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No Whining About Wine Marketing Here: 3 Branding Lessons from Orin Swift David Swift Phinney is a marketing genius! In 1998 he opened the Orin Swift winery and a brand was born. A few keys to his success: 1. Make it Simple – He didn’t try to […]
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How to Avoid Creating the Grand Disconnect: When the Brand Reality Doesn’t Meet Expectations I am a true book lover and die-hard Amazon fan: I have an Amazon credit card, I have a prime account, I have TWO kindles (including a Kindle Fire, of course) so I […]
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