Branding Speaker, Trainer, and Coach

Marketing & Advertising

Why You Need a “Mom Reviewer

Liz and Carol Louise

How to Create Reality Tests in Your Marketing It’s a little frightening to talk about my mom so soon after her passing, but I’m sharing this blog with you because she played such a pivotal role: My “Mom Reviewer.” This is a term I created for having […]

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Best Ads of the Year

Amazon mini horse

Branding Lessons from the Best Ads of 2015 As 2015 comes to a close, it’s time to review the best ads of the year. The criteria? I loved them AND remembered the brand name. Read and watch below to get my color commentary as to why these […]

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My Top 10 Tweets of the Year on Marketing & Branding

redhead roasters

My Twitter feed spouts #marketing and #branding observations. And, even if you’re not one of the 35 million active users, I trust you’ll enjoy these juicy tidbits. And if you’re not following me, head on over here to join the fun! Fab subject line @Target #emailmarketing: Yule […]

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2014: The Year in Review in Branding – Top 13 Branding Moments of the Year


2014 was a landmark year in terms of social media propelling stories to the forefront. Some brands sizzled and some brands fizzled. Here’s how they stack up. Top 8 Brands that Fizzled: Uber – Uber earns the distinction of being both a brilliant brander and a flamed […]

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