Branding Speaker, Trainer, and Coach

Marketing & Advertising

7 Egregious Errors Most Entrepreneurs Make When it Comes to Advertising

Marketing Definition

I was just settling down with my neighborhood “rag” magazine and couldn’t even get past page 2 without startling marketing missteps slapping me in the face! Here are the most egregious errors and the easy way to fix them. Feel free share your pet peeves in the […]

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Build Your Referral Muscles to Grow a Strong Biz: 6 Easy Ways to Boost Referrals


I hear many folks proclaim, “oh, my biz just grows by referrals.” Well, if you’re not one of those people who are either lucky or lying, let me share how to make referrals work for you. Every complaint is an opportunity for a referral!   Transform yourself […]

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Behind-the-Scenes Anatomy of a Brand Change


I’ve written before about name changes (see my blog here about the National Speakers Association changing its name to Platform and then quickly changing it back again), but I’ve never dissected the subtle implications and ramifications of a brand change. AND, more importantly, I’ve never before shared […]

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4 Secrets to Rev Up Your Networking Engine

Woman Networking

The 2 questions I always hear from clients are: Which networking groups are right for me? How do I maximize my time and boost my business results? Please allow me to share my Words of Lizdom: 1. Find the Right Groups – You always must be fishing […]

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