5 Real-World Ideas for Surviving this Pandemic Oh, these wicked times. Businesses are folding like gymnasts: coffee shops, restaurants, travel agents, co-working spaces, wedding planners, and thousands more. Your business might have failed, but you are not a failure! Nobody anticipated a complete shutdown of the world […]
Read more →The Effect of Price on Your Brand I had fun “garage sailing” over the weekend. I was gobsmacked at one house to find a butcher’s knife for $90, Chico’s pants for $35 a pair, and wine glasses starting at $16 per glass! The owner’s response when I […]
Read more →Nicknames = Brand Love 4 Reasons to Embrace a Nickname Today! A brand starts as a name. And, as every good trademark attorney will tell you, it’s best to follow the rules about treating your brand with respect lest you puncture the trademark protection or even worse- […]
Read more →How to Demonstrate Your Core Competency and Avoid the “Shoemaker has No Shoes” Syndrome For the first time, I ordered from QVC. Although a little surprised with a delivery date of 14 days out, I held tight. As that date came and went, I realized that after […]
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