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Liz’s Blog

5 Ways to Communicate Brand Value in 2021

5 Ways to Communicate Brand Value in 2021 In this fierce economy, your brand must work hard to communicate value or else it fades into a sea of similarity. Here are 4 suggestions:  1. Demonstrate Thought Leadership Whether it’s Instagram or LinkedIn, remember to show and share […]

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Streamed and Confused How the Streaming Services Make for a Mass of Confusion

Streamed and Confused How the Streaming Services Make for a Mass of Confusion US households now subscribe to an average of 3.1 streaming services, up from 2.7 one year ago. I get it: movie theatres are mostly closed, dining out is virtually nonexistent, and attending live sporting […]

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Are Curse Words Cursed or Do They Drive Sales?

Are Curse Words Cursed or Do They Drive Sales? An Exploration of Naughty Book Titles and Products I’m sure you’ve noticed the abundance of “dirty” words in book titles, company names, and products. However, the savvy business question is this: does it boost sales? In book circles, […]

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Time to Speak Better; It’s Go Time!

Time to Speak Better; It’s Go Time! Do you get tongue-tied trying to get your point across? Are you dreading like the plague leading the next Zoom meeting? Do you cringe when you hear a recording of your own voice? Is there a pit in your stomach […]

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