Say Goodbye to Merrill Lynch, Weight Watchers, and the Gap The 3 Dangers of a Rebrand Weight Watchers took a big bite out of the rebranding bug last September when it decided to change its name to WW. Apparently, consumers weren’t hungry for this change as […]
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Leading you to Prospects: 5 Fabulous Ways to Make Content Marketing Work for You! By: Sara Carter, Co-Founder of Enlightened-Digital Content marketing is getting a ton of buzz from marketers today, ranging anywhere from collaborating with influencers to generating content with artificial intelligence. But have you considered […]
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4 Reasons Why We Love Super Bowl Ads In just a few days, it’s time for the biggest rivalry ever at Super Bowl LIII: brand vs. brand. What? You thought Sunday was about football? No! Over 107 million fans are expected to tune in and perhaps tune […]
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Books That Changed My Biz: The 4 Most Influential Books Many folks write about their favorite business books, but below is my list based upon one this simple criteria: did it change my behavior? The following books not only shifted my thinking, but my actions as well. […]
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