Branding Speaker, Trainer, and Coach

Liz’s Blog

If Fast Feeders Now Make Fashion, What’s Next? The Top 4 Brand Extensions I’d Like to See

If Fast Feeders Now Make Fashion, What’s Next? The Top 4 Brand Extensions I’d Like to See Crazy brand extensions are proliferating: Popeyes chicken now offers fashion that looks suspiciously like Beyoncé’s designs Hershey’s is serving up eyeshadow without any calories NPR is pouring wine for its rabid […]

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Bed, Bath, & Baffled: How Overwhelming Options Lead to Purchase Paralysis

Bed, Bath, & Baffled: How Overwhelming Options Lead to Purchase Paralysis Bed, Bath & Beyond has been hemorrhaging lately with a 3-month sales loss of over $38 million dollars! Its new CEO hopes to fix the situation with clearer pricing and fewer choices to reduce what he […]

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HOW TO FALL IN LOVE WITH YOUR CLIENTS: TAKE AN ASSESSMENT TO GET MORE SWEET CLIENTS

HOW TO FALL IN LOVE WITH YOUR CLIENTS: TAKE AN ASSESSMENT TO GET MORE SWEET CLIENTS Love is in the air…or is it? Let me ask you this: Do you love your clients? If not, why not? Have you ever taken the pulse of your client list? […]

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HOW TO CREATE A COMPELLING VISUAL BRAND: NEW RULES FOR DRESSING FOR SUCCESS

HOW TO CREATE A COMPELLING VISUAL BRAND: NEW RULES FOR DRESSING FOR SUCCESS Watching Serena Williams, Sofia Kenin, Rafa, and Nick Kyrgios constantly tug, pull, and hike up their shirts, shorts, and dresses at the Australian Open was unnerving to watch. Each of these tennis superstars are […]

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