Branding Speaker, Trainer, and Coach

Liz’s Blog

Do birthday promotions work?

3 Reasons Why Sending Birthday Wishes is a Win/Win I’ve been gifted! With an upcoming birthday, I’ve been feeling the love from DSW, Chico’s, Sephora, Total Wine, Squeeze In (do you understand my life yet?), but here’s the question: do birthday promotions work? The Stats Say Yes! Promotions Drive Traffic – They do if […]

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An Homage to Peggy Lipton

Peggy Lipton just passed away at the age of 72, but she’ll always represent a pivotal person in my life. Why? Because I wanted to be her; I wanted stick-straight blonde hair, cool clothes, radiant skin, and an undercover job as Julie Barnes on The Mod Squad. […]

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Stop Ghosting me! 6 Rules to Boost Your Business Etiquette Today!

Business Etiquette I’m frustrated with the lack of business etiquette lately. Just because we can all hide behind caller ID and emails doesn’t mean we should. Have the Courage to Say No! – I am appalled that I have created proposals for prospects and on occasion, they […]

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Why You Need a “Mom Reviewer”

Why You Need a “Mom Reviewer” I was just reviewing my friend’s new website ( and saw the icon in the upper right-hand corner: a hamburger! Ooops, nope; it was a pile of coins. And, as we laughed, I shared about the value of letting an outsider […]

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