Branding Speaker, Trainer, and Coach

Liz’s Blog

The Price Is NOT Right

We’ve talked a ton about pricing strategy in my 20+ years of writing this blog. Yet, I’m always surprised by weird pricing that just doesn’t work. Here’s the latest one from California Pizza Kitchen. Yep, buy a glass of wine or even a bottle and it ends […]

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Why I Don’t Speak for Free!

Why I Don’t Speak for Free! I get it—these are tough economic times; but I’ve just hit the breaking point over being asked not only to speak for free, but also to pay for the privilege! If entrepreneurs or organizations don’t pay to hear my Words of […]

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How Bai and LiftMaster Sizzle while GEICO Fizzles in Latest Crop of TV Ads

How Bai and LiftMaster Sizzle while GEICO Fizzles in Latest Crop of TV Ads Wrangling Up and Celebrating Ads Liftmaster has a great new ad. One of the beauties of it is that it avoids all copyright issues while also giving a wink and a nod to […]

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5 Real-World Ideas for Surviving this Pandemic

5 Real-World Ideas for Surviving this Pandemic Oh, these wicked times. Businesses are folding like gymnasts: coffee shops, restaurants, travel agents, co-working spaces, wedding planners, and thousands more.  Your business might have failed, but you are not a failure! Nobody anticipated a complete shutdown of the world […]

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