Branding Speaker, Trainer, and Coach

Liz’s Blog

Networking without Handshakes or Hugs Welcome to the New Normal

Networking without Handshakes or Hugs: Welcome to the New Normal This coronavirus is dead-serious stuff, but I have to say, bumping elbows just doesn’t feel the same. My litmus test for great clients is that I adore working with them.  And, yes, I hug them. After all, […]

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If Fast Feeders Now Make Fashion, What’s Next? The Top 4 Brand Extensions I’d Like to See

If Fast Feeders Now Make Fashion, What’s Next? The Top 4 Brand Extensions I’d Like to See Crazy brand extensions are proliferating: Popeyes chicken now offers fashion that looks suspiciously like Beyoncé’s designs Hershey’s is serving up eyeshadow without any calories NPR is pouring wine for its rabid […]

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Bed, Bath, & Baffled: How Overwhelming Options Lead to Purchase Paralysis

Bed, Bath, & Baffled: How Overwhelming Options Lead to Purchase Paralysis Bed, Bath & Beyond has been hemorrhaging lately with a 3-month sales loss of over $38 million dollars! Its new CEO hopes to fix the situation with clearer pricing and fewer choices to reduce what he […]

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HOW TO FALL IN LOVE WITH YOUR CLIENTS: TAKE AN ASSESSMENT TO GET MORE SWEET CLIENTS

HOW TO FALL IN LOVE WITH YOUR CLIENTS: TAKE AN ASSESSMENT TO GET MORE SWEET CLIENTS Love is in the air…or is it? Let me ask you this: Do you love your clients? If not, why not? Have you ever taken the pulse of your client list? […]

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