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How Bai and LiftMaster Sizzle while GEICO Fizzles in Latest Crop of TV Ads

How Bai and LiftMaster Sizzle while GEICO Fizzles in Latest Crop of TV Ads Wrangling Up and Celebrating Ads Liftmaster has a great new ad. One of the beauties of it is that it avoids all copyright issues while also giving a wink and a nod to […]

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5 Real-World Ideas for Surviving this Pandemic

5 Real-World Ideas for Surviving this Pandemic Oh, these wicked times. Businesses are folding like gymnasts: coffee shops, restaurants, travel agents, co-working spaces, wedding planners, and thousands more.  Your business might have failed, but you are not a failure! Nobody anticipated a complete shutdown of the world […]

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The Effect of Price on Your Brand

The Effect of Price on Your Brand I had fun “garage sailing” over the weekend. I was gobsmacked at one house to find a butcher’s knife for $90, Chico’s pants for $35 a pair, and wine glasses starting at $16 per glass! The owner’s response when I […]

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Nicknames = Brand Love 4 Reasons to Embrace a Nickname Today!

Nicknames = Brand Love 4 Reasons to Embrace a Nickname Today! A brand starts as a name. And, as every good trademark attorney will tell you, it’s best to follow the rules about treating your brand with respect lest you puncture the trademark protection or even worse- […]

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