Branding Speaker, Trainer, and Coach

Liz’s Blog

Branding Lessons from Chick Lit? You Betcha!

Sophia Kinsella’s My Not So Perfect Life Lends Insight into Branding Better I am a raving fan of Sophia Kinsella. This book is not only an enjoyable romp through one character’s eyes but a social commentary on how workplaces often bring out the worst….and eventually the best […]

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The Power of Options: Offer Different Products, Packages & Programs to Close Sales

  It’s spring so I was in a shoe-buying frame of mind. A cute and comfortable pair of shoes called my name at Aerosoles. I requested size 7 ½ and they brought me that one pair of shoes in size 7 ½; I didn’t like the way […]

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Almost Good: Marketing Efforts That Just Miss the Mark & Lessons To Master

As a branding expert, my occupational hazard is that I’m always watching, reading, and listening to see if messages resonate. Below are observations from the week. Marketing Efforts That Just Miss the Mark  Warby Parker – I love this brand and it’s earned my respect with its […]

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