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Liz’s Blog

HOW TO CREATE A COMPELLING VISUAL BRAND: NEW RULES FOR DRESSING FOR SUCCESS

HOW TO CREATE A COMPELLING VISUAL BRAND: NEW RULES FOR DRESSING FOR SUCCESS Watching Serena Williams, Sofia Kenin, Rafa, and Nick Kyrgios constantly tug, pull, and hike up their shirts, shorts, and dresses at the Australian Open was unnerving to watch. Each of these tennis superstars are […]

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RING IN THE NEW YEAR WITH REAL EMOTIONS, REAL CLIENTS

Ring in the New Year with Real Emotion, Real Clients 3 Lessons from the Ring Commercial Thanks to the AFC/NFC championship this weekend, I’ve watched a boatload of commercials. From GEICO to Progressive, they all left me uninspired and scratching my head. But, the Ring commercial? Now, […]

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Is it Marvelous Movie Making or Mere Marketing?

Is it Marvelous Movie Making or Mere Marketing? Lessons from the Oscar Nods The Irishman is the best picture of the year; really? Raise your hand if you tried more than 3 times to watch this almost 4-hour overstuffed, overwrought, been there/done that mafia saga? Or, how […]

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Look what we’re buzzing about

3 marketing items we’re buzzing about: 1. Crunch Fitness’ New Ads – How can you not smile when you see huge billboards proclaiming “Perspire to Greatness” It’s a great twist on the standard phrase. 2. Kanye’s Light Lunch – The man behind Jesus is King album offered […]

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