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Liz’s Blog

How to Demonstrate Your Core Competency and Avoid the “Shoemaker has No Shoes” Syndrome

How to Demonstrate Your Core Competency and Avoid the “Shoemaker has No Shoes” Syndrome For the first time, I ordered from QVC. Although a little surprised with a delivery date of 14 days out, I held tight. As that date came and went, I realized that after […]

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Crush Your Credentials

Crush Your Credentials!  Top 10 Ways to Position Yourself as an Expert When you’re just starting out, how do you prove you’ve got the chops to do the job? Of course, you can recite your resume or more relevantly, list the items to boost your credibility. Here’s […]

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Unmasking the Truth: 7 Website Warning Signs 

Unmasking the Truth: 7 Signs of a Fly-By-Night Company I was recently looking at a website and recognized that it reeked of hyperbole. There was no credibility; it was just a bunch of highfalutin words, as if they’d just used a template. It was full of warning […]

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Small Business Owner Confessions

Confessions of a Small Business Owner All small business owners juggle getting customers, keeping customers, and remaining profitable. I recently sat down over Zoom with small business owner Denise Barcomb, owner and founder of The Urban Market in Reno to talk about her take on entrepreneurship. Watch […]

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