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Liz’s Blog

Practice What You Teach

Practice What You Teach Here’s an example of personalization gone wild: An e-mail from Rapleaf  to Casey Cochran of Murad was loaded with personalization concerning her attendance at an upcoming marketing conference. Included was a special reminder about a session on e-mail marketing to be presented by […]

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Lessons from the Name Game

Lessons from the Name Game While watching my favorite sport in the universe (tennis) at Indian Wells, I noticed one of the key sponsors: Steve Furgal’s International Tennis Tours.  Of course, my mind registered it as “frugal.” It wasn’t until I went to this sponsor’s booth andreviewed its […]

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