Branding Speaker, Trainer, and Coach

Liz’s Blog

How Allstate Created a PR Ooops!

A full moon must have invaded the brains of the public relations team at Allstate Corporation causing them to issue a release correlating accident rates by zodiac signs on February 15. Within a few days, it had retracted its conclusions stating that it was simply a joke. […]

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Opt For the Real Thing!

  You’ve got to hand it to The United States Postal Service (USPS). It recently issued a stamp featuring the Statue of Liberty – you know, the iconic symbol of freedom anchored in New York Harbor since 1886. However, instead of choosing the original Lady Liberty, they […]

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Branding Secrets You can Learn from American Idol

  As American Idol continues to fascinate the American public with over 72 million votes cast last week, now is a great time to think about this TV show not as a singing competition, but as a branding competition – really! Just as in business, the goal […]

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Use it or Lose it!

  April 2011   Bumble Bee wants you to “Bee Delicious.” Chase Bank wants you to “Chase What Matters.”DirecTV commands “don’t just watch TV, direct TV.” And, let me tell you that your intellectual property lawyer wants you to stop turning your brand name into a verb! […]

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