Branding Speaker, Trainer, and Coach

Liz’s Blog

Why “Z” is Not Z Best Logo Option

I guess you could call it criminal forcing state senator Judith Zaffirini to change her logo simply because it looks exactly like a drug cartel! That’s right, this Texan’s signature “z” which translates in Spanish to “zeta” looks remarkably similar to that of the deadly gang Zeta […]

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What Can You Learn from 7-Eleven?

Yesterday was yesterday, but what’s  so special about that? Well, it’s super significant if the date is 7/11 and you happen to be 7-Eleven. It offered free 7.11 fluid ounces of Slurpees to all.   Questions: How can you tie your brand into the calendar? What are […]

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Even Osama Bin Laden Thought he had a Branding Problem!

Wow! Osama contemplated changing the name of al-Qua’ida to boost its appeal to potential recruits, according to papers just released by US intelligence agencies. Since rebranding is a huge undertaking, here are a few shortcut ideas written in memory of the late leader:   1. Consider adopting […]

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Taco Bell’s Spicy Response

Taco Bell's Spicy Response

Taco Bell Fights Fire with Fire! Perhaps you were bombarded with the hot news that Taco Bell’s “beef” taco is only 35% beef. The topic and never-ending coverage seemed to be everywhere! (Wasn’t there bigger news going on in Egypt?). Regardless, Taco Bell took to the media […]

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