Branding Speaker, Trainer, and Coach

Liz’s Blog

Why Trademarking Osama’s Demise Wasn’t the Happiest Place on Earth

disney   Within 24 hours of our Navy Seals assassinating Osama bin Laden, Disney Enterprises filed a trademark application to use “SEAL Team 6” for toys, games, TV shows and even snow globes. Whoa! Can we spell firestorm? After a nightmare of a public relations snafu, Disney […]

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How Allstate Created a PR Ooops!

A full moon must have invaded the brains of the public relations team at Allstate Corporation causing them to issue a release correlating accident rates by zodiac signs on February 15. Within a few days, it had retracted its conclusions stating that it was simply a joke. […]

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Opt For the Real Thing!

  You’ve got to hand it to The United States Postal Service (USPS). It recently issued a stamp featuring the Statue of Liberty – you know, the iconic symbol of freedom anchored in New York Harbor since 1886. However, instead of choosing the original Lady Liberty, they […]

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Branding Secrets You can Learn from American Idol

  As American Idol continues to fascinate the American public with over 72 million votes cast last week, now is a great time to think about this TV show not as a singing competition, but as a branding competition – really! Just as in business, the goal […]

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