Acronyms Don’t Work – Computer Associates Learns the Hard Way! Five years ago, Computer Associates got tainted by a big accounting scandal and decided to vary its name to CA. Ooops! Try Googling CA and guess what you get? How about the State of California? Cocaine Anonymous? […]
Read more →Practice What You Teach Here’s an example of personalization gone wild: An e-mail from Rapleaf to Casey Cochran of Murad was loaded with personalization concerning her attendance at an upcoming marketing conference. Included was a special reminder about a session on e-mail marketing to be presented by […]
Read more →Lessons from the Name Game While watching my favorite sport in the universe (tennis) at Indian Wells, I noticed one of the key sponsors: Steve Furgal’s International Tennis Tours. Of course, my mind registered it as “frugal.” It wasn’t until I went to this sponsor’s booth andreviewed its […]
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