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Liz’s Blog

Why GAP Fell into The Social Media Abyss!

Why GAP Fell into The Social Media Abyss! Was it 6 days that changed the world? No, but it made media history. Gap unveiled its new logo on October 4 only to rescind the decision less than one week later. The logo update, the first in over […]

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Making Sense of Scents

This Promotion Smells a Little Funny Candidate Carl Paladino has given new meaning to the phrase “trash talking” when it comes to politics. Running for Governor of New York, this Tea Party candidate sent out a direct mailer screaming “Something Stinks in Albany.” Oh, and the offensive postcard smelled […]

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Why Drake University is Getting A Failing Grade

College Graduate With all of the gusto put behind back-to-school promotions, I’m still scratching my head over Drake University’s new campaign featuring a huge letter D+. Yep, Drake University is running a new marketing campaign effectively touting its subpar performance: “Drake University – D+ The Drake Advantage.” […]

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What’s In A (Nick) Name?

“I drove my Chevrolet to the Levrolet…!” Will lunacy never cease?  General Motors was widely criticized last month for officially declaring that the car, formerly known as a Chevy, will now only be referred to by its given name,  a “Chevrolet.” What all of the pundits have […]

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