Branding Speaker, Trainer, and Coach

Liz’s Blog

Is Your Brand Old, Tired and Irrelevant?

Is Your Brand Old, Tired and Irrelevant? KraftHeinz just lost $18 billion in its market capitalization this week. And, it replaced its CFO. Why? Because its legacy brands aren’t serving up what consumers want today. Think about it. When was the last time you…? Bought Kraft Macaroni […]

Read more

Is that promo good for you or your customer?

It’s that time of year again: back to school shopping. And, with this annual event comes the promotions hoping to lure you into buying more. My mailbox has been deluged with both electronic and direct mail offerings, but some of them have me scratching my head. For […]

Read more

Color as a branding tool: 5 Ways to Leverage the Power of Color

At the recent Hot August Nights event showcasing vintage cars, I spied this couple photographed above:  they matched their car! This bold step is perfect color branding. It alerts potential buyers and browsers that they are the point of contact. How can you make color work for […]

Read more

Branding Lessons from the Democratic Debates

BRANDING LESSONS FROM THE DEMOCRATIC DEBATES THE VALUE OF QUOTABLE QUOTES AND SEXY SOUNDBITES After 2 days of heated Democratic debates, a few presidential stars have emerged. Senator Kamala Harris has sprinted up 6 points in the polls now ranking third behind Joe Biden, Bernie Sanders, and […]

Read more

(858) 550-7000

Contact Us

Privacy Policy

© 2018 to Present
REDFire Branding

Follow Us!

Liz Goodgold on Facebook twitter Liz Goodgold on LinkedIn Liz's Blog Liz Goodgold on YouTube

Does Your Brand Sizzle or Fizzle?


Take FREE Quiz