At the recent Hot August Nights event showcasing vintage cars, I spied this couple photographed above: they matched their car! This bold step is perfect color branding. It alerts potential buyers and browsers that they are the point of contact. How can you make color work for […]
Read more →
For many years, the executive suite has been talking about the “it” factor, the “charisma factor” or even “executive presence, but it all boils down to your ability to lead and influence. And, thanks to a spanking new study from the University of Toronto, research shows that you don’t simply have it or you don’t; it can be learned through coaching, practice, and role-play.
Read more →
Does an apology work? How the Harvey Weinstein, Kevin Spacey & Other Scandals Shape Their Brand Image. In recent weeks, Donna Karan, Kevin Spacey, and Harvey Weinstein have all apologized for their words or actions. But, is it enough to rescue their brand image?
Read more →
