Liz Goodgold gives five surprising suggestions on communicating your Brand DNA.
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For many years, the executive suite has been talking about the “it” factor, the “charisma factor” or even “executive presence, but it all boils down to your ability to lead and influence. And, thanks to a spanking new study from the University of Toronto, research shows that you don’t simply have it or you don’t; it can be learned through coaching, practice, and role-play.
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Does an apology work? How the Harvey Weinstein, Kevin Spacey & Other Scandals Shape Their Brand Image. In recent weeks, Donna Karan, Kevin Spacey, and Harvey Weinstein have all apologized for their words or actions. But, is it enough to rescue their brand image?
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If you’re serious about branding better, boosting customer experiences, or changing mentor results, I urge you to take small bites of Chip and Dan Heath’s new book, The Power of Moments, with a pen in hand.
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