Why Christmas is Better Branded Than Hanukah! 7 Reasons Why the Nod Goes to Saint Nick Oy vey! Perhaps I’ve figured out why I always wanted to celebrate Christmas over Hanukah – it’s better branded! It boasts every key element of a red-hot brand: Consistency – […]
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How to Avoid Creating the Grand Disconnect: When the Brand Reality Doesn’t Meet Expectations I am a true book lover and die-hard Amazon fan: I have an Amazon credit card, I have a prime account, I have TWO kindles (including a Kindle Fire, of course) so I […]
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Are you swimming in your lane: 4 Cool Questions to Ask Before You Step Outside of Your Core Competency Can you believe I gave a speech on diversity? Why? because I was greedy, ignorant, and needed the money. If you know me, you know that I speak on […]
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10 Killer-Good Facts to Know About Branding & Marketing Marketing and branding are your secret weapons for sales, loyalty, and new customers. Let’s see how much you know! All answers are over at my blog. 1. What percentage of all email world-wide is counted as spam? a. […]
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