When Price is Out of Alignment You Get “Retrograde Branding” & How to Make It Work For You! There’s a run on Kirkland golf balls? What? You missed it? Here’s the back story: Costco introduced private-labeled golf balls for just $1.25 per ball. For those of you […]
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No Whining About Wine Marketing Here: 3 Branding Lessons from Orin Swift David Swift Phinney is a marketing genius! In 1998 he opened the Orin Swift winery and a brand was born. A few keys to his success: 1. Make it Simple – He didn’t try to […]
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Why Christmas is Better Branded Than Hanukah! 7 Reasons Why the Nod Goes to Saint Nick Oy vey! Perhaps I’ve figured out why I always wanted to celebrate Christmas over Hanukah – it’s better branded! It boasts every key element of a red-hot brand: Consistency – […]
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How to Avoid Creating the Grand Disconnect: When the Brand Reality Doesn’t Meet Expectations I am a true book lover and die-hard Amazon fan: I have an Amazon credit card, I have a prime account, I have TWO kindles (including a Kindle Fire, of course) so I […]
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