Summertime is coming and with it an explosion of ads for bikinis, flip flops, and sunblock. BUT, for the first time in my life, I’m seeing really fair, really white, really “untan” people just like me! The reason I’m amazed is that I spent the first 18 […]
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Yippee! Summer is almost here which means it’s that hopeful time when teenagers try to land their first job and new grads seek the jobs of their dreams. BUT, how do you prepare? And, how can branding put you one step ahead of your competitors? Since branding […]
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There’s a common misperception out there that branding is only for the big, the bold, and the extroverts. I know, you’re thinking that you must morph into me and: Attend a required number of “booze and schmooze” events Circulate at “see and be seen” meetings Adore giving […]
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Vegas is the brand master. Every detail is meticulously planned to produce a world-class experience. Take a look and see what you can do to change your branding: Branded Dress Code – Fishnets and leather miniskirts are de rigueur at Hard Rock while Caesar’s pays homage to […]
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