Branding Speaker, Trainer, and Coach


It’s time for “Like-o-Suction”!

I can’t take it anymore! The infection is like everywhere, you know, like, it’s a disease, man. It seems as if Americans can’t give an unscripted comment without peppering their talk with “like” every other word. From contestants on reality shows to witnesses on the news to teenagers talking, they “like” […]

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Great Titles Sell a Benefit, Result, or Experience

Hollywood continues its full-frontal naming strategy by giving us Man on a Ledge and We Bought a Zoo. (“hmm, honey, I wonder what that movie is about…”), but the question for entrepreneurs is: Does it work? My short answer is no. Whether you are writing email subject […]

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