Branding Speaker, Trainer, and Coach

Words of LizDom

The 3 Dangers of a Rebrand

Say Goodbye to Merrill Lynch, Weight Watchers, and the Gap The 3 Dangers of a Rebrand   Weight Watchers took a big bite out of the rebranding bug last September when it decided to change its name to WW. Apparently, consumers weren’t hungry for this change as […]

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4 Reasons Why We Love Super Bowl Ads

Superbowl ads - Why we love them!

4 Reasons Why We Love Super Bowl Ads In just a few days, it’s time for the biggest rivalry ever at Super Bowl LIII: brand vs. brand. What? You thought Sunday was about football? No! Over 107 million fans are expected to tune in and perhaps tune […]

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Wanna Change Your Name?

Would You Change Your Name Like Stan Lee or R? The legendary creator of Spider-Man, Black Panther, and the X-Men has died after revolutionizing the comic book and super hero genre. But, when he started as Stanley Martin Lieber, he used a pen name because “I felt […]

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