Branding Speaker, Trainer, and Coach

Words of LizDom

Is it Marvelous Movie Making or Mere Marketing?

Is it Marvelous Movie Making or Mere Marketing? Lessons from the Oscar Nods The Irishman is the best picture of the year; really? Raise your hand if you tried more than 3 times to watch this almost 4-hour overstuffed, overwrought, been there/done that mafia saga? Or, how […]

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Sizzle vs. Fizzle: Top 10 Halloween Promotion Ideas & How to Make Them Work for You!

Sizzle vs. Fizzle: Top 10 Halloween Promotion Ideas & How to Make Them Work for You! It’s that time of year when brands tweak out for Halloween. From emails to direct mail postcards, promotions are flying like a bat at of heck (oh, you get the idea). […]

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How Georgia O’Keeffe Cultivated Her Image & How You Can Too!

How Georgia O’Keeffe Cultivated Her Image & How You Can Too! The Georgia O’Keeffe: Living Modern exhibit is currently on loan at the Nevada Museum of Art.  The curator showcases how the artist cultivated one singular image in her paintings, pottery, décor, and dress. In short, she […]

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Is Your Brand Old, Tired and Irrelevant?

Is Your Brand Old, Tired and Irrelevant? KraftHeinz just lost $18 billion in its market capitalization this week. And, it replaced its CFO. Why? Because its legacy brands aren’t serving up what consumers want today. Think about it. When was the last time you…? Bought Kraft Macaroni […]

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