Branding Speaker, Trainer, and Coach

Words of LizDom

How Georgia O’Keeffe Cultivated Her Image & How You Can Too!

How Georgia O’Keeffe Cultivated Her Image & How You Can Too! The Georgia O’Keeffe: Living Modern exhibit is currently on loan at the Nevada Museum of Art.  The curator showcases how the artist cultivated one singular image in her paintings, pottery, décor, and dress. In short, she […]

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Is Your Brand Old, Tired and Irrelevant?

Is Your Brand Old, Tired and Irrelevant? KraftHeinz just lost $18 billion in its market capitalization this week. And, it replaced its CFO. Why? Because its legacy brands aren’t serving up what consumers want today. Think about it. When was the last time you…? Bought Kraft Macaroni […]

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Is that promo good for you or your customer?

It’s that time of year again: back to school shopping. And, with this annual event comes the promotions hoping to lure you into buying more. My mailbox has been deluged with both electronic and direct mail offerings, but some of them have me scratching my head. For […]

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Color as a branding tool: 5 Ways to Leverage the Power of Color

At the recent Hot August Nights event showcasing vintage cars, I spied this couple photographed above:  they matched their car! This bold step is perfect color branding. It alerts potential buyers and browsers that they are the point of contact. How can you make color work for […]

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