Branding Speaker, Trainer, and Coach

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10 Killer-Good Facts to Know About Branding & Marketing

10 Killer-Good Facts to Know About Branding & Marketing Marketing and branding are your secret weapons for sales, loyalty, and new customers. Let’s see how much you know! All answers are over at my blog. 1. What percentage of all email world-wide is counted as spam? a. […]

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Why Acronyms Don’t Work as Brand Names

Continuing my blog series about naming sins, today’s post (er, rant?) is about acronyms. (See my other blogs about naming.) Acronyms are technically letters that are turned into words. The most famous and logical one is MADD: Mothers Against Drunk Driving. 5 Reasons Acronyms Never Work as […]

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Are you Selling Up or Selling Out?

Are you Selling Up or Selling Out? I understand about the benefits of sponsorship, but there is a difference between sponsorship selling and selling out. Let me be clear: I’m tired of hearing about Ryan Lochte! We know he was wrong; we know he lied and now […]

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Why YOU Must Differentiate Branding And Bragging

Why YOU Must Differentiate Branding And Bragging Sometimes the difference between branding and bragging is tough to describe, but you know it when you see it! Yet, it’s critical to differentiate the two in order to cultivate trust, earn respect, convert prospects into clients, or even get […]

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