Why Christmas is Better Branded Than Hanukah!
7 Reasons Why the Nod Goes to Saint Nick
Oy vey! Perhaps I’ve figured out why I always wanted to celebrate Christmas over Hanukah – it’s better branded! It boasts every key element of a red-hot brand:
- Consistency – It’s ALWAYS on December 25; no need to Google when Hanukah starts every year; this consistency builds “flawless recall.”
- Brand Vocabulary – It’s time to be “merry” or “jolly,” but “yule” never get anything like that with Hanukah.#Xmas wins over #hanukah for #BrandVocabulary: There’s “merry” or “jolly,” but nada for my tribe L Click To Tweet
- Strong Mascot– Santa Claus joins the legends of Ronald McDonald, Jolly Green Giant, and the Energizer Bunny. Mascots embrace an entire personality of a brand; the dreidel is a lifeless icon.
- Great Tunes– Big thanks to Adam Sandler for updating The Hanukah Song, but Christmas gets the nod with so many wonderful tunes: Joy To The World, Jingle Bells, Little Drummer Boy, 12 Days of Christmas….
- Signature Scent – Ahhhh, the smell of Christmas that triggers an emotional response: pine trees and fresh snow; what does Hanukah smell like?#hanukah needs a signature scent; hmm; what should it smell like; latkes? Click To Tweet
- Pop Culture – Christmas pervades pop culture: Pentatonix, Michael Bublé, Mariah, Garth, and even Neil Diamond have introduced holiday albums. This year brings us an updated Bad Santa, Office Christmas Party, and Almost Christmas. I just have one question: isn’t it time Spielberg or Weinstein produced a successful Hanukah film?
- Great Imagery -Trees, lights, reindeers, snowmen, coal, stockings, candy canes, and sleighs all make an appearance at Christmas time. Us Jews settle for our menorah; darn!
BUT, perhaps Hanukah wins when it comes to food (have you tried my latkes?) and tradition.
Wishing you a healthy and happy holiday season,
Liz
PS: What did I miss? What’s your take? Please share below. (and yes, astute readers, a version of this blog appeared in 2015)
You are obviously suffering from holiday envy. Christmas is a major holiday for Christians. Chanukah is a minor Jewish holiday. As Jews, we can enjoy others holidays without celebrating them and/or feeling left out. We have our own holidays to enjoy and celebrate, i.e. Rosh Hashanah, Succot, Pesach Shavout, etc.
You’re right, Peter about the holidays being minor vs. major; I was just having fun since they both fall at roughly the same time.
Liz, agree with you mostly –but chanukah does have a signature scent –the smell of latkes frying!
I’m ready for latkes!
I love this example –really helps explain Branding.
Thanks! 🙂
And there is consistency of spelling in branding in a name. As long as Chanukah, Hanukah, Chanakkuah, etc are all available, there is a lack of brand identity or at least clarity. Think if Southwest Airlines was also known as South West Air, South West Air Lines. At least these all begin with the same letter.
Do enjoy your observations.
To all – peace and kindness. Share some food and a hug.
What a great observation that I missed – the tons of different ways to spell Hanukah. Thanks for sharing and happy holidays!