Branding Speaker, Trainer, and Coach

Can You Create a Gold Medal Nickname?

Olympics 2012 LogoAfter watching James Bond descend into the arena, it’s been a watch-a-thon of thrills, spills, and wills during the Olympics. NBC knows it’s the intriguing stories of the athletes that capture our attention; they morph into celebrity brands and sell everything from determination to deodorant.

And, they collect a nickname along the way. Here’s my Top 10 of gold-medal-worthy nicknames:

  1. Usain Bolt – The Lightning Bolt
  2. Missy Franklin – Missy the Missile
  3. Kerri Walsh – 6 Feet of Sunshine
  4. Misty May Treanor – The Turtle
  5. Michael Hunter- The Bounty Hunter
  6. Michael Phelps – The Baltimore Bullet
  7. Gabby Douglas – The Flying Squirrel
  8. Mary Meagher – Madam Butterfly
  9. Eric Moussambi – The Eel
  10. Florence Griffith Joyner – Flo Jo

But, the real question is why do nicknames matter?

Nicknames are a sign of endearment; we only create them when we truly care. In fact, they become a litmus test of whether you are a name or a brand. If you have a brand, you have raving fans – you have folks who love you; yeah!!

So, go out and celebrate and embrace your nickname.

Have a cool nickname?  Share it with us below.

1 Comment
  1. Chris Stiehl writes: Remember the US Olympic skier Peek-A-Boo Street? She is now working as a nurse for a hospital in Colorado, intensive care unit. She answers the telephone “Peek-A-Boo, I. C. U.”

Leave a Reply

(858) 550-7000

Contact Us

Privacy Policy

© 2018 to Present
REDFire Branding

Follow Us!

Liz Goodgold on Facebook twitter Liz Goodgold on LinkedIn Liz's Blog Liz Goodgold on YouTube

Does Your Brand Sizzle or Fizzle?


Take FREE Quiz